Lennon Group delivered one of the most impressive wins at the 2026 Kidlat Awards, with “Some Nights I Feel Like Doing a Grindr Movie Tour” earning the Grand Kidlat for Most Creative Marketing Stunt after winning a Gold in the same category, Silver for Most Creative Influencer & Endorsement Marketing, and Bronze for Most Creative Promo.
The campaign stood out for transforming the marketing of Petersen Vargas’ queer indie film into an immersive community experience, replacing conventional mall tours and celebrity-driven promotions with handwritten invitations on everyday ephemera, a live tour staged on Grindr, and a premiere at Isetann Recto that recreated the film’s underbelly of Manila.
Developed in collaboration with entertainment marketing agency LunchBox, the work became a blueprint for how Filipino film marketing can be rooted in culture, community, and participation rather than spectacle.
The Grand Kidlat reinforced the agency’s founding belief that creativity can be a force for social impact. Since opening its doors in 2025, Lennon Group has positioned itself as a creative studio that builds ideas around humanity, culture, and meaningful participation rather than traditional advertising alone. That philosophy also resonated through “Protegeri,” which earned Bronze for Most Creative Sustainability Communication, demonstrating the agency’s ability to pair purpose-driven thinking with inventive execution across both advocacy and entertainment.
Together, the results mark a breakthrough year for Lennon Group, with “Some Nights I Feel Like Doing a Grindr Movie Tour” emerging not only as an award-winning campaign, but as one of the year’s clearest examples of creativity meeting audiences exactly where they are.
adobo Magazine is the official creative media partner of the Unprompted_: Kidlat Creative Festival 2026.
Check out the complete list of winners from the 2026 Kidlat Awards here:
BBDO Guerrero’s ‘Safetynovela’ charts a Grand Kidlat-winning course at the 2026 Kidlat Awards
