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Wildfire collaborates with Isobar

ASIA-PACIFIC,  AUGUST 19, 2013- Google’s Wildfire has joined forces with to deliver campaign success across social media network.

The strategic alliance of the Aegis Media-owned digital marketing agency and Wildfire will offer clients a new global scale of accountability with the use of  Wildfire’s SaaS technology in social media.Isobar will design,  and deliver reports for integrated global, social media campaigns. Wildfire will focus on the level of platform support and training across 36-market and 53-office agency.
 
Wildfire’s technology is included in its DoubleClick suite of products, enabling brands and agencies to see how their social marketing works with the rest of their digital marketing efforts.With Google’s technology, Isobar will integrate digital planning process across social media sites such as Facebook, G+, YouTube and Twitter.
 
“To be successful in social media, brand marketing teams, agencies and technology providers must work together collaboratively.  And so we’re really pleased that Isobar has chosen to work with Wildfire to scale their clients’ social media programs,”, said Matt Brittin of Google EMEA.
 
Mark Cranmer, Global CEO of Isobar added, : “Given the nature of globalization and convergence, it is key that Isobar aligns with the best organizations that have strong reputations in providing consistent, scalable and integrated solutions. Wildfire is a market leader in this field and we look forward to leveraging the platform on a global scale to the benefit of our clients around the world.”
 
“We are constantly looking to ensure we are leading in social capabilities that we bring to our clients. Wildfire gives them the lead in understanding consumers globally so that we can respond to them at a local level,” said Thom James, Head of Social at Isobar EMEA.
 

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