ASIA-PACIFIC – SINGAPORE, AUGUST 18, 2010 – JWT has been named sponsor of the Young Integrated Competition at this year’s Spikes Asia Festival. Spikes Asia celebrates and inspires Asian-Pacific creativity in advertising. This year’s festival, to be held in Singapore on September 19-21, will bring together some of the finest creative thinkers from across the region and around the world, providing the region’s growing creative and advertising industry with a platform to network and exchange ideas.
The Young Integrated Competition is open to creatives under 28 years of age. As a major part of the festival’s program, it aims to cultivate young talent in the region.
"JWT has long been known as the University of advertising, dedicated to nurturing the young talent who will define the future of our industry," said Michael Maedel, JWT President. "We are excited to partner with Spikes for this competition and to see the ideas and creative executions that these next-generation stars produce."
The Young Integrated Competition challenges teams to come up with an integrated campaign for the chosen charity in just 48 hours. Teams then present their campaign to a panel of judges on how their campaign would be executed and launched across at least three appropriate channels.
"We are delighted to have the support of JWT for the Young Spikes Integrated Competition. We are both committed in aiding the development of the industry’s next generation, and as such, this competition provides a unique experience for the participants to further develop their professional skills," commented Terry Savage, Festival Chairman.
Along with sponsoring the Young Integrated Competition, JWT’s participation at the festival includes Chairman and CEO, Bob Jeffrey as a featured speaker and Northeast Asia ECD, Chairman JWT China, Sheung Yan Lo (MaYan) and Singapore ECD, Jun Fukawa serving as jury members. JWT will also host one of the Spikes networking parties open to festival participants and delegates on the evening of September 20 at their Singapore office.
