ASIA-PACIFIC, AUSTRALIA – OCTOBER 8, 2012 – Hyundai Motor Company has launched the new Santa Fe family SUV with a creative campaign by Innocean Australia.
The campaign, shot in partnership with Revolvers Bruce Hunt, is dubbed ‘Experience Unforgettable’, where a family’s memorable journey are displayed as giant blast and white portraits in a natural landscape.
Commenting on the campaign, Innocean Australia creative director Scott Lambert said: "The new Santa Fe is a beautiful SUV that can take you to unforgettable places where moments and memories can be found. Bruce and Danny have created a film that makes you just want to visit there”.
The intergrated campaign launched at the end of September and includes television, online, print, POS and cinema.
The spot is a part of a worldwide campaign for Hyundai dubbed ‘New Thinking. New Possibilities’ that has started airing worldwide in 2011.
CREDITS
Agency: Innocean Australia
Creative Director: Scott Lambert
Copywriter: Yanni Pounartzis
Art Directors: Mike Lind, Rua Perston
Agency Producer: Tania Templeton
Planner: Kathy O’Connor
Group Business Director: Tim Hiley
Group Business Manager: Ryan Lonsdale
Director: Bruce Hunt
Executive Producer: Michael Ritchie
Producer: Catherine Jarman
DOP: Danny Ruhlmann
VFX: Animal Logic
Editor: Drew Thompson
Sound: Song Zu
Stills Photographer: Ian Butterworth
VFX Supervisor / Flame Compositor: Jonathan Hairman
CG Lead / Lighting: Andrew Lodge
Modelling / Layout: James Dunlop
Lighting: Patrick Redmond
Compositor: Jeremy Kelly Bakker
Tracking: Nathan Lane
VFX Producer: Tyrone Estephan
