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Campaign Spotlight
TWIX takes ‘Two is More than One’ brand platform global with ‘Double Act’ multi-channel campaign
TWIX is doubling down on its award-winning Two Is More Than One brand platform, returning with a quirky multi-channel campaign,…
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Brand & Business
AIA and BPI AIA donate to Kythe Foundation for pediatric care initiatives through their multi-protection critical illness products
AIA Philippines, formerly Philam Life, and BPI AIA Life Assurance Corporation (BPI AIA), the bancassurance partnership between the Bank of…
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People
Havas creates Chief Strategy Officer role and appoints Raphaël de Andréis
With the creation of this new role, Havas is pursuing a clear ambition: to become the most client-centric and AI-enabled…
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Awards News
Lennon Group’s Rizza Garcia, Arcade Film Factory’s Marius Talampas, and Maya’s Pepe Torres join the 2026 ONE Asia Creative Awards jury
Leading creatives and marketers in 12 countries and regions throughout APAC have been selected to serve on jury for the…
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Brand & Business
Ogilvy appointed Agency of Record for Lite n’ Easy
Leading Australian health and wellbeing brand Lite n’ Easy has appointed Ogilvy as its agency of record, following a competitive…
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Campaign Spotlight
It’s kind of a big deal: Clemenger BBDO and Mazda scale new heights for Next-Gen CX-5 launch campaign
Clemenger BBDO has unveiled a national campaign for the launch of the Next-Gen Mazda CX-5, the most significant update in…
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Entertainment
Spotify Editors’ Picks: Best OPM Songs of the Year So Far
For the first time, Spotify is launching its Editors’ Picks: Best OPM Songs of the Year So Far – an…
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Campaign Spotlight
Pepsodent reveals gum disease as the real horror with cinematic campaign by Indonesia’s horror filmmaker Anggy Umbara
Unilever’s Pepsodent is turning horror on its head with a new campaign that suggests the scariest thing is not Dracula,…
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Campaign Spotlight
A giant monster has taken over Manila as ‘Minions & Monsters’ hit Philippine cinemas
It seems that the Minions have brought over something monstrous to Metro Manila as their latest film, Minions & Monsters…
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adobo Exclusive
The business value of creativity: What the Cannes Lions Brand Marketing Academy taught Jean Thor Renzo Mutuc
It’s a belief he’d already begun to see play out before he ever set foot in the Academy. At BEVI,…
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Campaign Spotlight
Honda launches new ZR-V ‘Young Macdonald Had No Farm’ campaign via Special and its agency village
Honda Australia has launched a new integrated campaign via Special and its agency village that aims to reintroduce to Honda…
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Campaign Spotlight
Think HQ and CultureVerse launch nationwide community program to activate ‘forgotten’ bowel cancer screening kits
Think HQ and its multicultural division CultureVerse, in partnership with the Australian Government, have launched a two-year national community engagement…
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Campaign Spotlight
Morrisons serves up Grand Slam Doughnut campaign for Wimbledon
Morrisons is celebrating the Wimbledon Tennis Championships with the launch of its bespoke Grand Slam Doughnut, filled with British strawberries and…
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