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Insight & Intelligence
Insight: Zoom: A brand that zoomed past its competitors through its pricing strategy
MANILA, PHILIPPINES — Branding Nerd, a blog site aimed at placing the spotlight on brilliant ideas that brands have executed…
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Press Release
New Business: Dentsu Webchutney bags digital duties for Virender Sehwag’s new venture, Cricuru
BENGALURU, INDIA — Dentsu Webchutney, the digital-led creative agency from the house of dentsu India, has won the digital creative and media duties for Cricuru, the recently launched learning…
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Campaign Spotlight
Campaign Spotlight: KFC shows loud and proud support in BGC branch Pride-thru
MANILA, PHILIPPINES — Pride Month is about to end but the celebration of and fight for Pride goes beyond June.…
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Campaign Spotlight
Campaign Spotlight: NCS launches brand transformation campaign in APAC with dentsu as lead agency partner
SINGAPORE — Dentsu International (dentsu) Singapore is pleased to support leading technology services firm, NCS, to launch its new brand…
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Insight & Intelligence
Insight: Thanks to K-pop group BTS, Filipinos are more interested in certain brands
MANILA, PHILIPPINES — By this time, we can safely say that BTS has become a worldwide boy band sensation. For…
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Campaign Spotlight
Campaign Spotlight: Whatever your reason to host a Macmillan Coffee Morning, it’s a great one in new campaign by AMV BBDO
LONDON, UK — AMV BBDO is celebrating the return of the person Coffee Morning for Macmillan Cancer Support, happening on…
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Insight & Intelligence
Insight: Agile in APAC: Zendesk research reveals how agility shapes business success in 2021
SINGAPORE — By now most businesses are familiar with the need to change and make decisions more quickly than ever…
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People
Brand & Business: DDB Asia CEO David Tang talks to DDB Group PH about ‘Unexpected Works’ and DDB of Tomorrow
MANILA, PHILIPPINES — DDB Group Philippines recently wrapped up the first half of 2021 with none other than DDB Asia…
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Insight & Intelligence
Insight: Selecta and Wall’s, official partners of the UN Happiness Index, conducts global survey on happiness
MANILA, PHILIPPINES — Choose Happier Together: Selecta’s Manifesto for a Happier World, a global study on happiness conducted last year…
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Campaign Spotlight
Campaign Spotlight: Zespri and VMLY&R team up with Volleyball star ‘Zhu Ting’ in China for ‘Make Your Healthy Irresistible’ campaign
SHANGHAI, CHINA — Global brand experience agency, VMLY&R has launched a new creative campaign for Zespri’s SunGold Kiwifruit in China,…
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People
People: Jikyeong Kang to lead AACSB International’s Board of Directors
MANILA, PHILIPPINES — Asian Institute of Management (AIM) president, dean, and MVP professor of Marketing, Jikyeong Kang, will serve as…
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People
People: Medical Technology brand HALZA appoints Nick Morrell as Chief Operating Officer.
SINGAPORE — HALZA, the social medical platform, allows users to store, track, organize, and share comprehensive medical data via a…
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Digital News
Brand & Business: First Filipino mega e-commerce to launch July 16
MANILA, PHILIPPINES — Go Shopping Philippines (GSP) will be introduced to consumers in a soft launch on July 16, 2021.…
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