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Campaign Spotlight
adidas and Taproot Dentsu launch ‘Odds’ – a first-of-its-kind initiative for para-athletes
NEW DELHI – Customised to the needs of the para-athlete, adidas has launched a unique footwear initiative – ‘Odds.’ ‘Odds’…
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Global News
Maxus appoints Jen Smith as first ever global creative director
LONDON — Maxus Global has announced the appointment of Jen Smith, currently head of strategy and planning for Maxus UK, as…
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Videos
adoboLIVE: The secret behind Jollibee’s engaging digital content
Jollibee’s Global Brand Chief Marketing Officer, Francis Flores, shares some tips on how brands can make digital content that touches…
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Global News
Costa is hunting down counterfeit handcrafted coffee in Singapore
SINGAPORE – Costa Coffee is on a mission to save the people of Singapore from counterfeit handcrafted coffee. To help…
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Videos
adoboLive: Pat Lee, comic book artist at ToyCon 2016
Pat Lee, comic book artist for Transformers, Superman/Batman, and Wolverine/Punisher: Revelations
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Global News
Colenso BBDO’s ‘Brewtroleum’ and Dentsu Inc.’s ‘Life is Electric’ take home Gold Statues at Clio Awards 2016
NEW YORK – Colenso BBDO and Dentsu Inc. Tokyo continue to sweep awards for the campaigns ‘Brewtroleum’ and ‘Life is…
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The Magazine
From Exporting Goods to Exporting Culture
words by Paolo Mercado l artwork by Edward Joson The Creative Economy Shift of Japan and South Korea Generations of…
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Press Release
adobo Festival of Ideas 2016 welcomes Facebook’s Asia-Pacific Head of Creative Shop, Fergus O’Hare
MANILA – adobo magazine is honored to welcome Fergus O’Hare, Facebook’s head of Creative Shop for Asia-Pacific in this year’s…
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Philippine News
Trade Exhibit, Beacon app to premiere at the IMMAP DigiCon
MANILA – To celebrate its 10th anniversary, the Internet and Mobile Marketing Association of the Philippines is mounting its first…
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Philippine News
Javey Villones and Enzo Cruz take on creative director roles at JWT Manila
MANILA – In a move to elevate its creative team, J. Walter Thompson Manila has announced two new promotions–Javey Villones…
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Philippine News
Back in black with Lav Diaz
by Rome Jorge ‘Ang Babaeng Humayo’ (The Woman Who Left) wins the Golden Lion award at the 2016 Venice International…
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Global News
McCann Worldgroup unveils new integrated agency model
SINGAPORE – Recognizing the growing strategic integration of advertising and digital communications, McCann Worldgroup Singapore today unveiled a new fully-integrated…
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Global News
Finito!’s Paolo Moscatelli joins Smoke & Mirrors
BANGKOK – Smoke & Mirrors (S&M), one of the world’s most awarded post production companies, has announced the appointment of…
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