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People
Initiative names Paige Wheaton National Managing Director
SYDNEY, AUSTRALIA – Media agency Initiative has promoted Paige Wheaton to the role of National Managing Director, recognising her leadership impact,…
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People
Havas Media appoints Molly Blacker as National Head of Strategy
AUSTRALIA | NEW ZEALAND – Havas Media has welcomed Molly Blacker to the newly-created role of National Head of Strategy,…
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Campaign Spotlight
AlmapBBDO, Burger King turn meme into market challenge in Acre
SÃO PAULO, BRAZIL – For decades, the internet has joked with the meme that “Acre does not exist.” But for…
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Media
GMA News renews commitment to ‘Serbisyong Totoo’
MANILA, PHILIPPINES – In a bold move to strengthen its legacy and sharpen its identity in an evolving media landscape, GMA…
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Media
Omnicom Media crowned number one in the Philippines in the latest RECMA Diagnostics Report
MANILA, PHILIPPINES – In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency…
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Brand & Business
How a ‘challenger mindset’ keeps a legacy agency like TREYNA relevant after nearly five decades
MANILA, PHILIPPINES — Longevity in advertising is rare. Relevance over time is even rarer. As TREYNA Group rolls out its latest…
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New Business
Interrail taps We Are Pi to drive brand strategy and creative platform
EUROPE – Interrail, the iconic rail Pass for exploring Europe by train, has appointed We Are Pi as its lead…
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Campaign Spotlight
KFC Spain spins a giant idea with rotating kebab totems by PS21
MADRID, SPAIN — KFC is entering the kebab category in Spain, using the classic fast-food restaurant signage as its main…
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Campaign Spotlight
Leo UK, Morrisons reward early risers with dawn-timed Hot Cross Buns campaign
LONDON, UK — Morrisons is celebrating its fresh Hot Cross Buns with a new campaign that rises with the sun, mirroring…
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Insight & Intelligence
Salesforce study finds personal AI use driving workplace trust among Filipinos
MANILA, PHILIPPINES — Salesforce, the world’s number one AI CRM, revealed new research at the Agentforce World Tour Manila 2026…
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Insight & Intelligence
Beyond the hype: What the World Cup teaches us about brand longevity
GLOBAL – The 2026 World Cup is more than global entertainment, it is a high-stakes lesson in brand strategy that…
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Insight & Intelligence
Beyond CSR and ESG: The age of brand activism
The book, Brand Activism, spans the historical evolution of capitalism from its roots to the shaping of contemporary marketing strategies,…
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Awards News
The Clios launch new program to celebrate creators
NEW YORK, USA – The Clios, the global awards company celebrating creative excellence across a variety of industries, today announced…
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