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People
Involve Asia expands leadership with Melissa Chan as VP for Brand and Marketing, and Kylee Yap as Director of Marketing Services
SINGAPORE – Involve Asia, a leading martech in Southeast Asia, has expanded its leadership team through the appointment of two…
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People
Pepperfry names Hussaine Kesury as Chief Activation Officer, slated to lead omnichannel efforts
MUMBAI, INDIA – Pepperfry, India’s leading furniture and home goods marketplace has announced the appointment of Hussaine Kesury as the Chief…
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Campaign Spotlight
Thais are discovering ‘The Perfect Fried Chicken’ by McDonald’s and Leo Burnett Thailand
BANGKOK, THAILAND – Fried chicken was once a popular dish among Thais. However, the flavor appears to have lost its savor…
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Awards News
APAC Tambuli Awards honors former chairman with the Javier Calero Tambuli Scholarship Fund
MANILA, PHILIPPINES — In honor of its former Chairman, the late Mr. Javier Calero, the APAC Tambuli Awards has announced…
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Awards News
Comm&Sense scores 8 honors at this year’s Anvil Awards with stellar client work
MANILA, PHILIPPINES — Public relations agency Comm&Sense emerged as one of the big winners in the year’s Anvil Awards, taking…
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Events
4As Philippines unveils latest free Aral Session on ‘Ads That Matter,’ going live on Facebook today
MANILA, PHILIPPINES — Advertising is a fast-paced, limitless, and ever-changing field. It played a significant role especially when the pandemic…
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Campaign Spotlight
Globe champions Gen Zs with the “Gen G” movement, headed by ambassador Alex Eala
MANILA, PHILIPPINES – Gen Zs make up the young and energetic generation born between 1997 to 2012. They are known…
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Insight & Intelligence
Packworks unveils study on Filipino women dominating sari-sari store ownership and their role in local economy
MANILA, PHILIPPINES — A study conducted by Packworks, in partnership with Fourth Wall, has brought to light the prevalence of…
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Campaign Spotlight
HCF rolls out ‘not-so-fancy’ giveaway with Clemenger BBDO to launch new brand platform
SYDNEY, AUSTRALIA — HCF has launched a new brand platform, “We Put Our Money Where Our Members Are,” in new…
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Technology
Realme launches realme 10 Pro 5G Coca-Cola® Edition in the Philippines, invites fans to ‘Cheers for Real’
MANILA, PHILIPPINES — After successfully launching the realme 10 Pro 5G last February, the country’s top smartphone brand for two…
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Brand & Business
Lazada plays transformative role in ensuring that the (digital) future is female
MANILA, PHILIPPINES — In celebration of National Women’s Month this March, top online lifestyle destination Lazada shared its efforts in…
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Campaign Spotlight
Fenesta Windows strikes emotional chord by telling a father-daughter story
MUMBAI, INDIA — Windows and doors brand Fenesta celebrated its 20th anniversary with a heart-warming campaign titled “Bees saal, tumhaara…
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New Business
Nabendu Bhattacharyya launches idea-centric company ideacafe.agency.
MUMBAI, INDIA – Nabendu Bhattacharyya, the founder of Milestone Brandcom which has recently been acquired by Dentsu back in 2014, officially…
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