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Digital News
Digital: Google and Essence launch contextual advertising powered by machine learning with Guardian Australia
SYDNEY, AUSTRALIA — People are confronted with a huge volume of messages from brands each day. This only increases the…
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Insight
Insight: Airpods, sneakers, and games consoles dominate Black Friday wishlists according to Klarna’s new data
LONDON, UK — As Brits prepare for Black Friday, new data from Klarna, the leading global retail bank, payments, and…
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Featured
Lazada Philippines’ Neil Trinidad on embracing the tide of Filipino e-commerce and building brand trust
MANILA, PHILIPPINES — The COVID-19 pandemic ushered disruption within the industry—yet the most remarkable marketers are the ones leading their…
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Technology
Technology: J.A.R.V.I.S.-like program for business wins PLDT, Smart startup tilt
MANILA, PHILIPPINES — From over 80 submissions, promising start-up Nudgyt bested the top 10 entries with in the first PLDT…
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Digital News
Brand & Business: Aurora student wins grand prize in PLDT Infoteach-HomeFibr Broadband Quiz
MANILA, PHILIPPINES — A 15-year-old high school student from Aurora province recently bagged the grand prize in the PLDT HomeFibr…
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People
People: Asticom taps woman exec to steer IT BSO unit
MANILA, PHILIPPINES — Globe’s subsidiary, Asticom Technology Inc. (ASTI) has tapped Melissa Tecson as general manager of its information technology…
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Campaign Spotlight
Campaign Spotlight: It’s all about family love at Hong Kong Disneyland
HONG KONG — In the latest Christmas campaign from Hong Kong Disneyland, the park resort shows just how meaningful and…
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Insight
Insight: The EON Group continues to champion truth-telling with the 2021 Philippine Trust Index
MAKATI, PHILIPPINES — In light of the challenges created by the pandemic, which institutions have stepped up for the Filipinos?…
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Digital News
Digital: #GivingSzn, a celebration of generosity and goodwill, starts on TikTok
MANILA, PHILIPPINES — From campaigns like #CreateKindess to #ForYouPride, TikTok is home to a global community of 1 billion people…
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Insight
Insight: Black Friday sales — According to Klarna report, one in two Brits ditch credit cards for Christmas
LONDON, UK — One in every two UK consumers is planning to ditch their credit card entirely for Christmas shopping…
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Campaign Spotlight
Campaign Spotlight: TBWA\Dublin asks us to ‘Share the Magic’ with an optimistic film with a fantastical twist for Irish supermarket chain SuperValu
DUBLIN, IRELAND — With the festive season in full swing, Irish supermarket chain SuperValu has launched a new Christmas campaign…
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Sustainability
Sustainability: Globe launches Sustainability Academy through LinkedIn Learning; encourages employees to embrace sustainable practices
MANILA, Philippines — Globe launched its first-ever Sustainability Academy to give its over 8,000 employees the know-how and insights to…
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