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Campaign Spotlight
From sadness to 3 Lions: Grey Thailand Chief Creative Officer Sompat Trisadikun unpacks the victorious ‘Sad Kama-Chan’
CANNES, FRANCE – Grey – renowned globally as a collective of creative entrepreneurs driven by one mantra, Famously Effective –…
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adobo SheCreative
Serviceplan Korea’s Julie Kang on the art of crafting a winning Cannes Lions entry
CANNES, FRANCE – What makes an idea go from good to unforgettable? What transforms a campaign into a Cannes Lion…
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Featured
Cannes Lions 2025: Tor Myhren unpacks Apple’s creativity, humanity, and why craft still wins
CANNES, FRANCE – Tor Myhren, Apple’s Vice President of Marketing Communications, stepped onto the Lumière stage to open the Cannes…
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Featured
Bold, brave, and driven by genuine intent: HumanSense CCO Ruchi Sharma reflects on the Impact Jury room at 2025 D&AD Awards
LONDON, UK – This year’s D&AD Impact Jury was guided by a resounding call to arms: reward creativity that doesn’t…
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adobo Exclusive
‘Physical experiences are what make us human’: 2025 D&AD Awards Press & Outdoor jury president Kalpesh Patankar defends the power of real-world media
LONDON, UK – VML India’s Group Chief Creative Officer Kalpesh Patankar, known to most as Kal, is one of the…
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Featured
Craft, community, and controllers: Octopus&Whale CEO Joey David-Tiempo shares her D&AD jury insights
LONDON, UK – Octopus&Whale CEO Joey David-Tiempo is no stranger to the international stage, having previously earned recognition from some…
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Awards News
Filipino duo wins at 2025 D&AD New Blood Awards for HSBC campaign
LONDON, UK – At the 2025 D&AD Festival, adobo Magazine caught up with two rising stars in the creative industry:…
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Featured
‘Brands mean business’: Global creative icon Susan Credle doubles down on why creativity is the ultimate economic multiplier
PATTAYA, THAILAND – Susan Credle’s career rise is the kind of story Peggy Olson could only dream of. She didn’t…
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Insight
In rousing speech, Maria Ressa urges Cannes Lions 2024 audience: ‘We cannot let lies win’
CANNES, FRANCE — Rappler CEO and Nobel Prize Laureate Maria Ressa delivered one of the most powerful moments of the…
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People
People: Kat Encanto and EJ Galang on the desire to stay curious and keep growing
NETHERLANDS — Filipino creatives can thrive anywhere, Kat Encanto and EJ Galang are proof of that. The two have been…
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Featured
adobo Picks: Here are the 2020 Best Ads from the top Creatives in Asia and why it will carry us into 2021
MANILA, PHILIPPINES– Twenty-twenty-one is nothing short of a turn of a new decade. As we say goodbye to such a…
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Philippine News
People: The Ad Industry and the Nation Mourns on the Passing of Legendary Adman Ramon Jimenez, Jr.
“A man who tells lies has it easy and is NOT creative – the man who tells the truth doesn’t…
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Global News
Cannes Lions 2017: Ad Age Young Creatives Contest winners revealed in Cannes
CANNES – Two young creatives, Carlos Quimpo and Byron Co, junior art directors from TBWA\Santiago Mangada Puno (TBWA\SMP) recently won…
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