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Featured
Artificial intelligence, natural stupidity: Niño Gupana’s call to embrace imperfection echoes at MAD STARS 2025
BUSAN, SOUTH KOREA – At this year’s MAD Stars Festival, amid the usual buzz around artificial intelligence (AI) and its…
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Brand & Business
GUT Instinct: Inside the Creative Engine Driving GUT Asia
SINGAPORE – At the GUT Asia office tucked inside Singapore’s vibrant Raffles Place, there’s a buzz of bold ambition. Within…
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adobo Exclusive
Remembering Sompat Trisadikun — A light of creativity in Asia
MANILA, PHILIPPINES – The Asian advertising world is in mourning following the sudden passing of Sompat Trisadikun, fondly called “Khun…
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Featured
David Lubars on his Lions of St. Mark at 2025 Cannes Lions: a towering tribute to a legacy of fearless, culture-shaping creativity
CANNES, FRANCE – adobo Magazine Founder, President, and Editor-in-Chief Angel Guerrero witnessed a historic moment at the 2025 Cannes Lions…
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adobo Exclusive
2025 Cannes LionHeart Awardee Sonita Alizadeh challenges marketers, advertisers: ‘Invest in powerful stories to amplify the message’
CANNES, FRANCE – This year’s Cannes LionHeart Award, one of the festival’s most prestigious honors, was presented to Sonita Alizadeh…
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Featured
Beyond the frame: Dentsu’s Yasuharu Sasaki and Yoshihiro Yagi on creativity, craft, and Asia’s voice at Cannes
CANNES, FRANCE – At the Dentsu Beach during the Cannes Lions Festival of Creativity, adobo Magazine caught up with two…
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adobo Exclusive
Beyond borders: Wolf BKK ECD Pathida Akkarajindanon on championing Asian creativity at Cannes and beyond
CANNES, FRANCE – Wolf BKK Executive Creative Director Pathida Akkarajindanon has spent over a decade in the creative industry, working…
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Featured
Cannes Lions jury insight: Valerie Madon talks film, culture, and client courage
“If It Doesn’t Entertain, It Doesn’t Win” CANNES, FRANCE – At the Cannes Lions International Festival of Creativity 2025, Valerie…
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Featured
Beyond the brief: Lola Young joins Havas at Cannes Lions to redefine creativity with neurodiversity
CANNES, FRANCE – At the Palais’ Lumière Theatre, the 2025 Cannes Lions International Festival of Creativity turned its spotlight on…
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Campaign Spotlight
From sadness to 3 Lions: Grey Thailand Chief Creative Officer Sompat Trisadikun unpacks the victorious ‘Sad Kama-Chan’
CANNES, FRANCE – Grey – renowned globally as a collective of creative entrepreneurs driven by one mantra, Famously Effective –…
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adobo SheCreative
Serviceplan Korea’s Julie Kang on the art of crafting a winning Cannes Lions entry
CANNES, FRANCE – What makes an idea go from good to unforgettable? What transforms a campaign into a Cannes Lion…
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Featured
Cannes Lions 2025: Tor Myhren unpacks Apple’s creativity, humanity, and why craft still wins
CANNES, FRANCE – Tor Myhren, Apple’s Vice President of Marketing Communications, stepped onto the Lumière stage to open the Cannes…
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Featured
Bold, brave, and driven by genuine intent: HumanSense CCO Ruchi Sharma reflects on the Impact Jury room at 2025 D&AD Awards
LONDON, UK – This year’s D&AD Impact Jury was guided by a resounding call to arms: reward creativity that doesn’t…
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