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adobo Exclusive
I&CO Founding Partner and Adfest Jury President Rei Inamoto on the advertising shift toward brand POV
PATTAYA, THAILAND — On Day 1 of ADFEST 2024, adobo Magazine caught up with Rei Inamoto, Founding Partner of I&CO…
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Events
Rey Tiempo opens Adfest 2024 by introducing Gaming X Marketing to Asia Pacific audiences
PATTAYA, THAILAND — ADFEST 2024, held from March 21 to 23, kicked off with an opening talk by Rey Tiempo,…
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adoboPicks
This week, we drink to the world’s most illegal beer, trust in cool grandmas, and rely on a spicy relief hotline
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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adoboPicks
Our favorite ads of the week feature two icons showing off their acting chops, cosplayers resisting the ordinary, and more
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Awards News
4As Philippines invites young creatives to compete in The Kid Lions Competition
MANILA, PHILIPPINES — The Association of Accredited Advertising Agencies of the Philippines (4As) has once again called on aspiring young…
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adoboPicks
This week’s campaigns turns endangered landscapes into perfume, welcomes rockstar behavior in a hotel, and more
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Featured
A dating app makes its way to a battleground, a procrastinator spits out balloons, and more of this week’s campaign favorites
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Events
David Guerrero, Dennis Perez, and Sid Samodio proudly represent the Philippines in Adfest 2024 juries
PATTAYA, THAILAND — With anticipation building for its Festival, ADFEST 2024 has revealed its full jury lineup, featuring three creative…
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Awards News
Get to know the industry leaders set to judge this year’s Adfest
PATTAYA, THAILAND — Gearing up for its three-day Festival, ADFEST 2024 has announced its distinguished panel of jury presidents and…
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adoboPicks
This week’s favorite spots offer unlikely stories of love, exploration and fandom culture
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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adoboPicks
From the 2 AIs falling in love to an online movement to overthrow the mythical Dragon, here are our favorite campaigns of the week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising awareness…
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Awards News
Strategic leaders from global giants form Executive Jury for MAD Stars 2024
BUSAN, SOUTH KOREA — Ahead of its three-day festival from August 21 to 23, MAD STARS 2024 has unveiled its…
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adoboPicks
This week’s ad roundup sees the Heart back in finance, what ‘that’ peach emoji really means, and the power of the dragon
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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