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Insight & Intelligence
Campaigns with a 50:50 split between performance and brand building drive the strongest impact in Asia
LONDON, UK – WARC, the global authority of marketing effectiveness, has today released The Pace Principle, a landmark Asian evidence-led and mythbusting…
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Awards News
Winners in the 2025 Asia-Pacific Stevie® Awards announced, celebrations in Seoul on May 13
FAIRFAX, USA – Winners have been announced in the twelfth annual Asia-Pacific Stevie® Awards, the only awards program to recognize innovation…
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Awards News
MAD STARS invites junior creatives to become the New Stars who soar
BUSAN, SOUTH KOREA – MAD STARS is now accepting applications for New Stars MAD Competition 2025, one of the most competitive and…
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Awards News
Cannes Lions announces its 2025 Dan Wieden Titanium Lions Jury line-up
CANNES, FRANCE – Cannes Lions has revealed the line-up of industry legends who will serve as the 2025 Dan Wieden Titanium Lions Jury. The Dan Wieden Titanium Lions celebrate game-changing creativity, honouring work…
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Campaign Spotlight
Lamphun Warriors F.C. and Northern Thailand Breath Council reveal ‘The Air Pollution Jersey’
BANGKOK, THAILAND – Lamphun Warriors F.C., a top Thai League football team from Northern Thailand, has partnered with the Northern Thailand…
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Brand & Business
CITEM takes PH food to global frontier, lands US$135.59M in total sales at Gulfood 2025
MANILA, PHILIPPINES – The FOODPhilippines participation organized by the Center for International Trade Expositions and Missions (CITEM) was able to pull…
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Awards News
TNT’s SIM Registration video wins back-to-back golds at ADFEST 2025
MANILA, PHILIPPINES – TNT, the value brand of PLDT mobile wireless subsidiary Smart Communications, Inc. (Smart), won another gold award for…
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Campaign Spotlight
First-ever 3.5 meter-long noodle lets gamers eat without pausing gameplay
JAKARTA, INDONESIA – Haraku Ramen Halal, the popular Indonesian noodle brand under the Ismaya Group, is setting a new standard in…
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Music
Spotify’s approach to Artist-Fan Connection fuels music success in Asia
MANILA, PHILIPPINES – Music success in Asia thrives on deep artist-fan connections, and Spotify is leading the charge. The global platform…
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Brand & Business
Running for a Greener Future: The GCash Eco Run plants over 76,000 trees through the support of Green Heroes and Partners
MANILA, PHILIPPINES – The time, effort, and dedication needed to train for a race or marathon make crossing the finish line…
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People
Ellerton & Co. opens regional office in the Philippines with key senior hires
SINGAPORE – Ellerton & Co. Public Relations (“Ellerton & Co.”), a public relations agency focused on Greater Southeast Asia, announces its official expansion into the…
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Campaign Spotlight
Dentsu Creative Malaysia brings back Marrybrown’s Riang Ramadan Raya menu with bite-sized storytelling
KUALA LUMPUR, MALAYSIA – Dentsu Creative Malaysia has bucked the trend for the launch of Marrybrown’s Ramadan Riang Ramadan Raya menu,…
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Campaign Spotlight
H Cookware and Happiness Saigon create the most Durable Stainless Steel Book
SAIGON, VIETNAM – Korean brand H Cookware, new to the Vietnamese market, is showcasing the durability of its cookware using the…
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