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Campaign Spotlight
Vi Number Rakshak reunited lost devotees with their families at the Maha Kumbh Mela 2025
MUMBAI, INDIA – In line with the Uttar Pradesh Government’s mission to reunite lost pilgrims with their families during the Maha…
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Campaign Spotlight
MBCS & SAFI lead the way by igniting young women’s dreams, ‘AI’-ding girls with the power to reinvent their future
KUALA LUMPUR, MALAYSIA – MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, and leading Halal personal care…
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Brand & Business
Public Relations Society of the Philippines Board takes oath of office
MANILA, PHILIPPINES – The Board of Trustees of the Public Relations Society of the Philippines (PRSP) took their oath of office…
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Campaign Spotlight
Sunkist opens the Next Morning Bar for Hong Kongers’ to win the morning after the night before
HONG KONG – Sunkist® gives a fresh twist to the traditional nightlife narrative by offering visitors a chance to recover from…
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Brand & Business
Amplify launches Amplify Screen with Naomi Hannan as Screen Agent
SYDNEY, AUSTRALIA – Leading creator economy agency Amplify is expanding its offering beyond digital, launching Amplify Screen – a new…
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Campaign Spotlight
MommyPhone: The first babyphone that listens to parents as well, created by Laboratoire Gallia and BETC agency
PARIS, FRANCE – What if a babyphone wasn’t just for listening to babies? That’s the idea behind MommyPhone, the new campaign…
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Awards News
London International Awards announces the 2025 Jury Presidents
LAS VEGAS, USA – London International Awards (LIA) is open for entries for its 40th show. This year, 18 Jury Presidents…
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People
TBWA\Sydney appoints Matt Keon as Chief Creative Officer
SYDNEY, AUSTRALIA – TBWA\Sydney has confirmed the appointment of Matt Keon as the agency group’s chief creative officer, effective April 7.…
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Campaign Spotlight
#HEALTHBUSTER: An awareness-raising campaign on medical fake news that makes influencers taste the consequences of their erroneous health advice
PARIS, FRANCE – Online as in reality, the only medical advice to be followed is that given by certified doctors. However,…
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People
72andSunny announces new creative hires after multiple new business wins
SYDNEY, AUSTRALIA – Off the back of a flurry of recent new business wins including AFL, Cadillac, Deputy, and with more…
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Campaign Spotlight
Coke Zero launches an ad campaign with zero products in it
MUMBAI, INDIA – Conceived by Ogilvy, the new ‘Coke Zero Auditions’ campaign plays off a universally well-known ‘method acting’ routine where actors pretend to sip…
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Campaign Spotlight
‘Fuel of Champions’ is the latest Gatorade campaign by Springtime, starring Vini Jr & Julián Alvarez
BUENOS ARIES, ARGENTINA – Gatorade is an official sponsor of the UEFA Champions League, and to highlight this, Springtime created its…
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Awards News
Indosat Ooredoo Hutchison’s Kartika Guerrero and MullenLowe’s S. Subramanyeswar joins the 2025 APAC Effie Awards as Heads of Jury
SINGAPORE – Effie Asia Pacific announces the appointment of Kartika Guerrero, Head of Media for Indosat Ooredoo Hutchison, and S. Subramanyeswar…
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