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Featured
We Deliver Joy: Jollibee introduces its all-new delivery app to its digital-first market consumers
MANILA, PHILIPPINES – In the Philippines, convenience isn’t just a perk — it’s an expectation. Food-ordering platforms have become central…
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Featured
The art of unserious survival: How Gen Z Filipinos’ brain rot humor became the ultimate weapon in a collapsing world
CEBU, PHILIPPINES – After attending BaiCon 2025 in Cebu City from July 18 to 20, 2025, adobo Magazine’s Senior Content…
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adobo Exclusive
‘Don’t be intimidated by the tech and gloss’: Publicis Groupe Philippines CCO Raoul Panes on cracking the gaming culture at Cannes Lions 2025
CANNES, FRANCE – At the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe Philippines and Leo Manila Chief Creative…
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adobo Exclusive
BBDO Guerrero Creative Director Nikki Sunga decodes the impact of brand-powered sound across global works in her full-circle moment as a Cannes Lions jury
CANNES, FRANCE – For BBDO Guerrero Creative Director Nikki Sunga, stepping into the 2025 Cannes Lions International Festival of Creativity…
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Events
adobo Football Cup kicks off its 14th season in full force
MANILA, PHILIPPINES – The adobo Football Cup is back and stronger than ever in its 14th season! After last year’s…
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Featured
2025 APAC Tambuli honors BPI CMO Mary Catherine Elizabeth Santamaria for her commitment to ‘do good, for the greater good’
MANILA, PHILIPPINES – In the world of business and marketing, purpose and impact are two words that are often used…
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Campaign Spotlight
Jollibee celebrates joy, Filipino pride, and their global milestones with ‘Bida Best, Bida Pinoy’ campaign
MANILA, PHILIPPINES – Filipino creativity and excellence have always been a source of national pride — and no brand captures…
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Campaign Spotlight
KitKat’s ‘Phone Break’ by VML Czechia wins Grand Prix at 2025 Cannes Lions with clever twist on screen time culture
CANNES, FRANCE – When J. Walter Thompson copywriter Donald Gilles conceptualized the “Have a Break, Have a KitKat” tagline for…
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Awards News
MullenLowe TREYNA’s ‘#StripesFitCheck’ leads Philippines shortlist pack at Cannes Lions 2025
CANNES, FRANCE – Four works from the Philippines have been shortlisted at the 2025 Cannes Lions International Festival of Creativity. …
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Featured
GrabAds CMO Circle Masterclass unpacks how AI, data, and human intuition are foundational for future-ready marketing
MANILA, PHILIPPINES – As marketing continues to evolve at unrelenting speed, today’s marketers must adapt, upskill, and embrace smarter tools…
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Featured
2025 APAC Tambuli Awards honors Merlee Jayme its inaugural Agency Leader of the Year award for championing purpose-driven creativity
MANILA, PHILIPPINES – The Asia-Pacific Tambuli Awards has long been a respected institution in the region, honoring businesses, brands, agencies,…
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Featured
The 2025 APAC Tambuli Awards lauds work that inspire and leaves lasting impact
MANILA, PHILIPPINES – Celebrating its 19th year, the Asia-Pacific Tambuli Awards returned on June 3, 2025 at the Grand Hyatt…
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Press Release
2025 Cannes Lions Innovation and Dan Weiden Titanium Lions shortlist unveiled
CANNES, FRANCE – The Cannes Lions has unveiled the shortlisted works on the Dan Wieden Titanium Lions and Innovation Lions…
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