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Global News
Intelligence: According to the latest WARC Global Ad Trends report, an advertising recession is likely
GLOBAL — With COVID-19 wreaking havoc on the global economy, international advertising service WARC has released its latest Global Ad…
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Philippine News
Intelligence: What are Filipinos talking about amid the COVID-19 crisis? This whitepaper by AdSpark has the answers
MANILA, PHILIPPINES — It’s no secret that Filipinos are some of the most social in the world, with a culture…
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Campaign Spotlight
Campaign Spotlight: LeBron James narrates powerful Nike ad, “Never Too Far Down,” by Wieden+Kennedy
MANILA, PHILIPPINES — In the face of a global pandemic, Nike has released an ad to remind people to keep fighting…
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Philippine News
Intelligence: Filipinos want brands to keep advertising in spite of COVID-19, a study by Unruly finds
MANILA, PHILIPPINES — A cursory sweep of Philippine television shows that there are no new ads being aired, as COVID-19…
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Global News
Intelligence: Nearly half of global startups are in the “red zone,” according to a report by Startup Genome
MANILA, PHILIPPINES — In order to better understand the impact of the global pandemic on startup ecosystems and to help…
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Philippine News
News: Since its shutdown, ABS-CBN faces daily advertising revenue loss
MANILA, PHILIPPINES — Fifteen days after being forced to shut down by the National Telecommunications Commission (NTC), media giant ABS-CBN…
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Philippine News
Insight: Brands can still thrive in lockdown, according to GIGIL’s “GIG Back Series: I Don’t Give A Sh**t, The Repeat”
MANILA, PHILIPPINES — Ten weeks into lockdown, Philippine agency GIGIL took it upon themselves to host a webinar to address…
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Featured
Insight: KBP President Jun Nicdao Shares His View on the Impact of ABS-CBN’s Possible Non-Renewal to the Industry and Country
MANILA, PHILIPPINES – Since 1974, the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) has hoped to serve the Philippine broadcasting…
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Featured
Creative Effectiveness: The Success of GIGIL’s Emotional “Studs” Campaign for Levi’s Philippines
MANILA, PHILIPPINES – Say the word “Levi’s” and images of an all-American brand probably come to mind. Known worldwide for…
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Events
Events: Cheil Hong Kong wins Regional Agency of the Year for APAC, HAKUHODO Inc. wins Best in Show at 2020 New York Festivals Advertising Awards
NEW YORK CITY – Not to be outdone by other agencies worldwide, the 2020 New York Festivals Advertising Awards also…
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Global News
Events: McCann Worldgroup is Global Network of the Year, Mastercard is Global Brand of the Year at 2020 New York Festivals Advertising Awards
NEW YORK CITY – Not even a global pandemic can stop the New York Festivals Advertising Awards from announcing their…
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Featured
Digital: Creativity Can Still Happen in Quarantine with And a Half’s Design Dialogues at Home
MANILA, PHILIPPINES – With COVID-19 effectively forcing people to stay home for the past few months, many are looking for…
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Campaign Spotlight
Campaign Spotlight: Rethink Offers a Puzzling Activity with Heinz During These Tough Times
ONTARIO, CANADA – The quarantine and lockdown due to the global pandemic is undoubtedly leaving many people bored at home.…
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