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Featured
Ogilvy PR President Emily Poon on the value of kindness, the power of community, and Dr. Seuss
MANILA, PHILIPPINES – There’s always a moment of trepidation whenever you’re waiting to meet someone like Emily Poon, President of…
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Philippine News
Who’s responsible for ‘Gil Tulog’?
UPDATE: The agency responsible for the “Gil Tulog” campaign issued a public apology via their Facebook account on July 30,…
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Brand & Business
Raoul Masangcay, the Philippines’ only certified ‘beer sommelier,’ serves up a beer and food pairing at Elias Taproom Alabang
MANILA, PHILIPPINES — Beer can and should be appreciated just like wine; you can, for instance, examine its bouquet, clarity,…
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Featured
In The Sandbox Collective’s Little Shop of Horrors, comedy is the main course
MANILA, PHILIPPINES — The Sandbox Collective’s take on Little Shop of Horrors is a delightfully quirky romp, going heavy on…
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Uncategorized
Paul Sumayao of DEI-driven creative agency Studio Hibang on why the future is queer
MANILA, PHILIPPINES — You just know it’s going to be a good interview when someone starts paraphrasing Samantha Jones. Paul…
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Events
Mahalaga ang kababaihan: Here’s what went down at our Pride 2024 adobo SheCreative session
MANILA, PHILIPPINES — If there was one thing we learned from all the luminous queer creatives who graced the stage…
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Insight
The Philippines ranked at the bottom of a global creative thinking test. How do we fix this?
MANILA, PHILIPPINES — The Philippines ranked 61st out of 64 in Creative Thinking in the latest results of the Programme…
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People
Adobo Magazine joins the creative community in mourning the loss of CJ de Silva-Ong
MANILA, PHILIPPINES — CJ de Silva-Ong passed away yesterday, June 18, due to complications following an aneurysm, with her loving…
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Design
The Odd Duck’s Asmaa Said blends Brazil, Japan, and Manila in Uma Nota’s design
MANILA, PHILIPPINES — Underneath the streets of BGC, at the center of a vast gallery where dining gives way to…
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Campaign Spotlight
Unmasking gender bias in sports: A deeper look into Marcel Paris and Orange’s award-winning ‘WoMen’s Football’
NEW YORK, USA — At the recently concluded The One Show 2024 and D&AD 2024, the top ad in some…
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Arts & Culture
Manila Comics Fair, conventions, and ‘unbreaking’ Filipino creators
MANILA, PHILIPPINES — Last year, Filipino comics creators opened up about how the industry broke them. It was part of…
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Insight
You can help save the Earth by making better campaigns
MANILA, PHILIPPINES — In late 2023, Sir John Hegarty, Founder of BBH and founding shareholder of Saatchi & Saatchi, penned…
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Featured
The Fall Guy masters the formula for blending action flicks with romcoms
MANILA, PHILIPPINES — At some point, The Fall Guy (2024) feels like it was directed by a woman – and…
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