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Campaign Spotlight

Max’s Restaurant tests mother-daughter dynamic with triggering comments
MANILA, PHILIPPINES — There’s something pseudo-touching and conditioned around most commercial adverts featuring maternal bonds, often depicting sacrifices on the…
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Music

American Idol alum David Archuleta to return to Manila
Photo courtesy of Shaun Vadella MANILA, PHILIPPINES — Six years after his last visit to the Philippines, David Archuleta is…
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Insight

Why VML Manila’s Joe Dy believes that ‘the uncomfort zone is a place where great ideas really happen’
MANILA, PHILIPPINES — Breaking the status quo is akin to the moment when the first primate mastered fire or when…
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Events

What we overlook in the everyday according to Ogilvy ECD Chino Jayme
MANILA, PHILIPPINES — Finding inspiration in the overlooked can be as simple as seeing at what’s in front of you,…
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Arts & Culture

The Philippine Philharmonic and Yoshinao Osawa’s feat for nostalgia
MANILA, PHILIPPINES — There is something special when the orchestra is onstage instead of the pit. You see the entire…
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Events

What Cannes Lions and the Olympics have in common, according to BBDO Guerrero’s David Guerrero
MANILA, PHILIPPINES — All eyes are on the Olympics — as so they were on Cannes Lions International Festival of Creativity,…
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Digital News

Looking for AI in finance — Gemini as an enabler for the industry
MANILA, PHILIPPINES — It’s just the start of the work day. Instead of queueing up at a nearby Starbucks on…
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Brand & Business

Upcoming hole-in-the-wall Compañeros nods to Pinoy flavors in the form of tacos
MANILA, PHILIPPINES — On the second floor of Mattheus building in Poblacion, plastic crates pile up, and drums are turned…
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Brand & Business

Potato Corner’s first XP store lands in Glorietta
MANILA, PHILIPPINES — Potato Corner has opened its first XP store at Food Choices, Glorietta 4 in collaboration with agency…
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Arts & Culture

Wayfinding love in Repertory Philippines’ “I Love You, You’re Perfect, Now Change”
MANILA, PHILIPPINES — From the first scene, when a woman who does not have the time or tolerance for her…
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Events

Rainbow Care Caravan sees public and private cooperation for the elderly LGBTQ+ community
MANILA, PHILIPPINES — In celebration of Pride Month, the Philippine Information Agency, together with partner brands and organizations, rolled out…
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Insight

The gay card: What brands get wrong at Pride and how they can move beyond rainbow-washing
MANILA, PHILIPPINES — “Gay is good,” read a placard by Frank Kameny at the very first Pride March in New…
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Arts & Culture

Bringing question of faith, family, and sexuality to the Virgin Labfest stage
MANILA, PHILIPPINES — At the Virgin Labfest, you get a little bit of everything — sneaky punchlines that come out…
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