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Events
Your front-row seat to creative debates that actually matter: D&AD Festival 2026 Jury Insights
The D&AD Festival returns bigger than ever, bringing together the world’s most brilliant creative thinkers. The festival continues to serve…
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Uncategorized
It takes a village: McDonald’s Philippines pays tribute to the many mothers who raise us
Motherhood in the Philippines has never belonged to just one person. It is often shared, shaped by circumstance, strengthened by…
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Campaign Spotlight
Into Creative, VJ Organic Farms launched an organic rat repellent to help their farmers
There are more than seven billion rats in the world, and nearly one-third of them live in India. Each year,…
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Fashion
Living breathing masterpieces serve texture, shimmer, and form at the 2026 Met Gala
Arguably one of the biggest and most anticipated events in fashion, the Met Gala gathers celebrities, influencers, and people in…
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Campaign Spotlight
‘The Devil Wears Prada 2’ is a masterclass in immersive marketing and nostalgia
Over the years, The Devil Wears Prada has solidified its status as a cult classic, driven by its massive cultural…
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Literature
This comic book reimagines queer identity as raw and real superpower
Growing up as a queer individual, I rarely saw LGBTQIA+ representation in television, film, or mainstream media, as queer characters…
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Awards News
The 2026 Asia Pacific Tambuli Awards gather industry titans for 2026 juries
The Asia Pacific Tambuli Awards is an annual event that celebrates individuals, corporations, and brands that embed purpose into their…
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adobo Exclusive
Unbound and unfiltered: Propel Manila’s Sofia Jayme and Arvin Chingcuangco on their collaborative approach at the ADFEST 2026 Young Lotus competition
The high from ADFEST 2026 continues. Propel Manila’s Sofia Jayme and Arvin “Ching” Chingcuangco, the Philippines’ representatives for the Young…
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Campaign Spotlight
Finland built a first-in-the-world biologically grounded AI system that lets expecting parents meet their future children
HELSINKI, FINLAND – Finland recruits an entire generation for its 100-year welfare study, Future Finland, by doing something unprecedented: letting…
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Adobo Talks
Raxenne Maniquiz and the blooming power of endemic creativity
Trends come and go almost weekly — in the form of a new dance craze or perhaps something on the…
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Events
Marius Talampas shares why humor with intent is an effective creative strategy
Humor is something we all need in our daily lives — it lifts our spirits and gives us a much-needed…
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Events
Hyper-local creativity fosters real-world connections, according to LePub Singapore’s Stephan Schwarz and Heineken APAC’s SJ Heng
We live in an increasingly fragmented society where isolation is common, and communities continue to splinter. For brands — especially…
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Events
WPP’s Eric Monnet reveals why the best work starts in the shadows
In the creative industry, a shadow army stands behind some of the most successful work — moving through award shows…
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