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Featured
Why tourists should consider the Philippines as their next 2025 destination, according to Cebu Pacific’s ‘Fly to Happy! Fly to the Philippines’ campaign
MANILA, PHILIPPINES — With all the troubles that we have gone through last year, it’s understandable why stress and loneliness…
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Featured
Philippine Airlines’ new Christmas film Sorpresa proves dreams do come true
MANILA, PHILIPPINES – Christmas is a time for gift-giving, and making dreams and wishes come true for yourself and your…
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Featured
Dentsu Creative Manila challenges creative status quo with innovative solutions
MANILA, PHILIPPINES — The true mark of creativity is adaptability — the ability to adjust and thrive in the face…
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Featured
Dentsu Creative Philippines on bagging three JFC brands: Lessons and inspiration in retrospect
MANILA, PHILIPPINES – The Jollibee Foods Corporation (JFC) is known and loved by Filipinos all over the world, and it…
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Featured
How AIA’s rebrand sends a stronger message for Filipinos to lead meaningful journeys and build healthier, longer, better lives, according to CMO Melissa Henson
MANILA, PHILIPPINES — Making life insurance synonymous with living a better, healthier lifestyle is how AIA Philippines hopes to make…
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Featured
Coca-Cola VP Sam Way talks about the company’s embrace of tech and AI
SINGAPORE — Coca-Cola is a globally loved brand, and the company has offered us the great flavors of the classic…
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Insight & Intelligence
The curse and cure of creativity: How toys are becoming the modern artists’ escape and inspiration from anxiety at work
MANILA, PHILIPPINES — Art and creativity are the most appreciated yet misunderstood fields of profession in the modern world. Most…
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Insight & Intelligence
The secret to happiness: What we can learn from millennials and Gen Zers on self-care, work-life balance, and living a soft life
MANILA, PHILIPPINES — It’s 6 p.m. on a weekday. You say goodnight to your colleagues online, turn off your laptop,…
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Remarkable Marketers
How human centricity and empathy can catapult brands, according to PepsiCo Marketing Director Ray Pine
MANILA, PHILIPPINES — “Great campaigns will come later; great products will come later. But what’s important is that every single…
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Events
adobo SheCreative Conference 2024: Unilever PR and Influencer Lead Lui Castañeda highlights the importance of representation and authenticity in advertising
MANILA, PHILIPPINES — “It felt like a love letter to the community — a way to promote self-affirmation and representation…
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Featured
Stereotype-free advertising leads to 1.3x greater purchase intent, according to Unilever report
MANILA, PHILIPPINES — “I work in beauty, and the reality is no one size fits all. In beauty, it’s all…
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Awards News
Gigil and MullenLowe Treyna bag Gold awards at Adfest 2024 Day 1 Lotus Awards
PATTAYA, THAILAND — ADFEST 2024 is coming to a close, with its second day on March 22 culminating in the…
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Awards News
Gigil leads list of Philippine finalists for Adfest 2024
PATTAYA, THAILAND — The most celebrated regional creative festival in Asia, ADFEST, is kicking off this year’s event by saying…
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