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adobo SheCreative
Two Filipina Executives named in Forbes Asia’s Power Businesswomen 2025 List
MANILA, PHILIPPINES – Two Filipina business leaders, Mariana Zobel de Ayala and Mybelle Aragon-GoBio, have earned spots on the prestigious…
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Fashion
Weaving the Filipino soul through design: Patis Tesoro on the importance of preserving the Filipiniana amid fast fashion culture
MANILA, PHILIPPINES – The global fashion industry screams for quick trends and disposable clothes, often drowning out cultural identity. But…
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adobo Exclusive
Elevating Asian Creativity: Kevin Swanepoel sheds light on the evolving creative identity of Asia, essence of mentoring young creatives
SEOUL, SOUTH KOREA – Asia’s creative landscape stands at an exciting crossroads, blending deep-rooted traditions with dynamic innovation and technological…
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Featured
Michelin Guide makes its historic debut in the Philippines, honoring Filipino chefs, flavors, and culinary creativity
MANILA, PHILIPPINES – The Philippines has officially arrived on the global fine-dining map, as the inaugural Michelin Guide ceremony, held…
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Featured
adoboTalks Podcast: How Graphic artist AJ Dimarucot builds a global creative career on his own terms through freelance security
MANILA, PHILIPPINES – In the Filipino creative landscape, few names resonate with the dual force of global credibility and unwavering…
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adobo Talks POV
adoboTalks Podcast: Tech visionary Denise Haak on digital innovation, human-centered design, and the function of AI as humanity’s reflections
MANILA, PHILIPPINES – Our world is indeed accelerating in digital speed. Hence, the path to relevance is paved with a…
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adoboPicks
adoboPicks October 2025: Reinvention through bold imagination — The campaigns that transformed pop culture, purpose, and play into impact
MANILA, PHILIPPINES – October was a testament to reinvention through bold imagination, delivering a remarkable mix of purpose-driven artistry, hyper-local…
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People
Global marketing leader Dean Aragon succeeds Marc Pritchard as Chair of the ANA Board
NEW YORK, USA – The Association of National Advertisers (ANA) has ushered in a new era of marketing leadership with…
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Campaign Spotlight
Dentsu Redder, Takeda Vietnam Pharmaceuticals unveil the hidden truth of dengue fever
HO CHI MINH, VIETNAM – Dentsu Redder and Takeda Vietnam Pharmaceutical have launched the “DeRIGHT-V 1.0” campaign to unveil the…
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Featured
Technology and the future: Dex Hunter-Torricke sheds light on how technology is transforming the human experience at DigiCon 2025
MANILA, PHILIPPINES – If you could gain 41% more time in your life, what would you do differently? This thought-provoking…
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Awards News
DMAP’s Boomerang Awards 2025 showcases brilliance of Filipino digital storytelling, with GIGIL and MullenLowe TREYNA leading the awards night
MANILA, PHILIPPINES – The Boomerang Awards 2025, the premier digital awards show of the Digital Marketing Association of the Philippines…
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Featured
Kim Patria challenges creatives, marketers to rethink gender norms in Filipino content at DigiCon 2025
MANILA, PHILIPPINES – In the age of hyper-targeted content, relying on outdated and persistent gender stereotypes is more than just…
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Featured
Las Vegas Sphere secures spot in TIME’s Best Inventions Hall of Fame, cementing status as global landmark
LAS VEGAS, USA – The Sphere in Las Vegas, which opened in July 2023, has earned a spot in the…
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