MANILA, PHILIPPINES — Public relations agency Comm&Sense emerged as one of the big winners in the year’s Anvil Awards, taking home seven trophies and its first nomination for Agency of the Year from what is considered the “Oscars of the Philippine PR industry.”
“We are extremely honored and grateful for all the recognition we received this year,” said Comm&Sense Managing Director Charlotte Reyes. “We are especially proud of making it to the elite circle of nominees for Agency of the Year. Being one of only four agencies to get the citation is such a validation for our work and the brand of #IntelligentPR that we champion in Comm&Sense.”
Charlotte thanked the company’s partner brands for their trust, confidence, and proactive collaboration that resulted in another bumper crop of Anvil awards.
Receiving the highest honor is Bayer, which got the Gold Anvil under the PR Programs on Sustainable Basis: Community Development category. The recognition was for its Agri Academy program, an online learning portal to help young farm entrepreneurs and aspiring farm technocrats develop best practices in food production.
“We see our recognition as a further validation of our leading position in the PR industry. Customer needs and expectations are constantly evolving and we are doing our best to not just keep up, but get ahead for our partner brands. We will continue to blaze trails,” said Comm&Sense President Jaeger L. Tanco.
Bagging Silver Anvils were PhilCare, Unilab, Conti’s Bakeshop and Restaurant, and Power Philippines. PhilCare won for its PhilCare Wellness Index: The Philippine Roadmap to the Next Normal nationwide study on health and wellness among the Filipino workforce.
Unilab received a trophy each for its #HindiBastaHeavy campaign for Hemostan, which sought to normalize conversations about heavy menstrual bleeding which afflicts millions of Filipino women, and its kidney stone awareness campaign called “Bato Bato Picks!” for Tascit.
Comm&Sense scored a milestone with Conti’s Bakeshop and Restaurant as the popular homegrown food brand took home its first Anvils. Conti’s took home Silver Anvils for its sustainability project called One Bag At A Time, which upcycled its used tarpaulins, banners, and streamers into sturdy school bags for 100 scholars. and its Mango Farmers program for a group of farmers that grow the best quality mangoes used in Conti’s Bakeshop’s classic Mango Bravo cake.
Online publication Power Philippines received honors for The Power of Explainer and Nostalgia to Educate the Public on the Energy Sector, a three-minute video which seeks to spread awareness about the complex and technical energy industry in easily understandable terms for better appreciation of the general public.
“We are particularly proud of the variety of clients and executions that received recognition this year. We did quite well from traditional and online campaigns all the way to development of content. This is proof of the wonderful collaboration we have with our partners and the excellent output of our team. The validation and recognition we received will inspire us to become better at what we do and produce more meaningful work,” said Communications Director Toteng Tanglao.
Established in 2005, Comm&Sense is a full-service digital PR agency which believes that data-driven content, followed by creative execution, and smart amplification are the elements clients need to build credibility with their customers. Comm&Sense and sister agency ROAR distinguish themselves from other agencies through brand publishing — a strategy wherein brands come out with their own content.