GLOBAL, MAY 6, 2013 – Hot off the heels of its Pfizer and Silverado business wins, Leo Burnett announces that its marketing arm Arc Worldwide has won the global digital and shopper marketing account for Intel.
The account entails retail marketing campaigns for the Core processors, and will extend to Intel’s roster of Ultrabooks, smartphones, tablets and laptops.
San Francisco-based Organic is the incumbent agency.
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