SINGAPORE – Adobe is once again pushing the boundaries of creativity, unveiling the industry’s first commercially safe generative AI video model. The Firefly Video Model, now available in public beta, redefines content creation with IP-friendly, production-ready AI-generated video.
Seamlessly integrated within the all-new Firefly web app and Adobe Premiere Pro, Firefly’s latest innovation is designed for brands, creative professionals, and media powerhouses looking to scale content without compromising artistic control. With over 18 billion assets already generated globally, Adobe Firefly is setting a new standard for AI-assisted creativity.
From brands like Gatorade and IBM to agencies like Dentsu and Stagwell, Firefly is fast becoming the go-to AI solution for high-impact storytelling. With its IP-friendly approach, creative professionals can trust that their content is commercially safe and production-ready.
The redesigned Firefly web app is the ultimate playground for creatives, providing intuitive tools to generate stunning visuals, videos, and vectors. From ideation to production, Firefly offers unparalleled precision, allowing users to fine-tune every detail.
New features include:
- Generate Video (beta) – Craft breathtaking 1080p video from simple text or image prompts, manipulate motion paths, and lock in visual continuity across frames.
- Scene to Image (beta) – Transform 3D sketches into high-quality stills with professional-grade structure references.
- Translate Audio and Video – Instantly translate spoken dialogue across 20+ languages while preserving tone and cadence for a seamless global reach.
“Firefly is designed for creative professionals looking for unmatched creative control and IP-friendly tools that can be used safely and effectively in production,” said David Wadhwani, president of Adobe’s digital media business. “We’ve been thrilled to hear from beta customers who’ve found it a game-changer for ideating concepts and producing stunning videos, and we can’t wait to see how the creative community uses it to bring their stories to the world.”
Adobe has two early access pricing plans for Firefly:
Firefly Pro ($29.99/month) – Upgraded access with 7,000 video/audio credits and up to 70 five-second 1080p video generations.
Firefly Standard ($9.99/month) – Includes 2,000 video/audio credits and up to 20 five-second 1080p video generations.
