Brand & BusinessPress Release

Don Papa unveils limited edition ‘Secrets of Sugarlandia’ canister, inspired by its Philippine island home

MANILA, PHILIPPINES — Don Papa Rum, the premium single island rum, has finally released its limited edition “Secrets of Sugarlandia” gift canister in the Philippines. The launch aimed to raise awareness and support for key conservation efforts on its island home of Negros Occidental, known locally as Sugarlandia.

Available starting this April, the “Secrets of Sugarlandia” canister is a mesmerizing tropical visual feat, encapsulating the rich, lush flora and fauna found on the island, and some of its critically endangered species including the Bleeding Heart Dove, Visayan Warty Pig and Visayan Spotted Deer, Visayan Tarictic Hornbill, and Rufous-Headed Hornbill.


A percentage of the canister sales will go to support the important conservation work of key organizations on the island including the Talarak Foundation, which focuses on preserving and increasing the populations of these endangered and endemic species of Negros, and the Philippine Reef and Rainforest Conservation Foundation, which leads conservation and sustainability programs on the island of Negros and several parts of the Philippines. Don Papa is in the process of developing partnerships with both.

The canister, which holds the Don Papa Rum seven-year-old blend, renowned for its long, rich-textured finish and flavors of vanilla, honey, and fruit cake, features a QR Code scan link to learn more about the initiatives set up by Don Papa to protect the island and its creatures, which the brand takes its creative inspiration from.

“Secrets of Sugarlandia” is available starting April 2023 in select local retailers.

Partner with adobo Magazine

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