ASIA PACIFIC – SYDNEY, AUSTRALIA, March 6, 2012: Powered by its “That’s Positivenergy™” brand platform, Energizer® Australia launched “Toy Rescue”, with the goal of collecting, polishing, and re-powering pre-loved battery-powered toys, and then donating them to families in need in Australia. The integrated social campaign is developed by Integer, in partnership with TEQUILA and Eleven PR.
The program also teamed up with Bondi Rescue, as lifeguards Hoppo, Harries, and Deano driving around in a Toy Rescue van to help “save” the toys from the collection points, where donations could be dropped off. Collection points are being coordinated in each state; schools in Sydney, Melbourne, and Brisbane will serve as venues for the toy collection and rescue drive.
A website has been set up for more information on the program, as well as the locations of the collection points and instructions on how to donate.
Energizer Australia marketing manager, Joy Delis said, “We at Energizer believe that everyone has the power to make a positive impact, in our own community and beyond. We are excited to launch Toy Rescue as the first of our That’s Positivenergy™ initiatives here in Australia.”
Creative Credits:
Creative and Shopper Marketing Agency: Integer
Digital Agency: TEQUILA
PR Agency: Eleven PR
