Brand & Business

Globe keeps diversity and gender balance strong with women in leadership team

MANILA, PHILIPPINES — Globe is setting a new trend with women outnumbering their male counterparts in leadership positions. This comes at a time when most Philippine boardrooms are still dominated by men.

Some 52% of Globe’s executive roster are women, with 49 holding the top two ranks in the corporate hierarchy, compared to 45 men as of the end of 2022. This marks the first time in at least five years that there were more female executives in Globe’s core business.

Women ranked managers and directors have also been increasing in the last five years, rising from 958 in 2018 to 1,193 as of the end of 2022. Even while there are still more men in middle management, the female population is catching up.


These figures buck the trend as cited in a March 2019 study by the Makati Business Club that was supported by UN Women, the European Union, and Women Empower Asia.

The study “Women in the Philippine C-Suite” found that only about 3% of C-Suite positions in business across the country are held by women.

In Globe, an increasing number of women are taking charge, among them are Chief Commercial Officer Issa Guevarra-Cabreira, Chief Finance Officer Rizza Maniego-Eala, Chief Customer Experience Officer Rebecca Eclipse, Chief Sustainability and Corporate Communications Officer Yoly Crisanto, and Chief Compliance Officer Marisalve Co.

“This is a milestone for Globe as we mark this special month to celebrate women. The women of Globe are pillars of our business, looking after our operations, finance, communications, sustainability, marketing, customer care, and governance. Their diligent, meticulous, innovative, and compassionate leadership have been crucial to our success as an industry leader,” said Globe Group President and CEO Ernest Cu.

“We at Globe are proud to be home to women leaders who shape and steer our business towards industry leadership through innovative and inclusive services and a unique brand of care,” said Cabreira.

Female leadership at Globe goes beyond the core business, with women holding top positions in the Globe Group’s portfolio companies as well.

GCash, the country’s top mobile wallet, is led by President and CEO Martha Sazon. Globe’s corporate venture builder Kickstart has been supporting global startups with President Minette Navarrete, while Rush, the loyalty and e-commerce enabler of Globe’s 917Ventures, has been making waves in e-commerce under the leadership of CEO Stephanie Kubota.

Meanwhile, IT solutions provider Yondu has been scoring wins with President and CEO Joan Peñaflorida on the saddle, and shared services provider Asticom Group of Companies has seen staggering growth with its President and CEO Mharicar Castillo-Reyes at the helm.

“Giving equal opportunity for our people to develop as leaders, regardless of gender, is part of Globe’s DNA. We are proud of our healthy corporate culture which has spawned an inclusive leadership roster, ultimately leading to a dynamic and progressive work environment,” said Cu.

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