Brand & BusinessPress Release

Globe partners with SMAC to address involuntary hunger through the Hapag Movement

MANILA, PHILIPPINES — Executives of Globe and SM Group came together to synergize and sustain the momentum of the Hapag Movement, the Globe-led program that aims to address involuntary hunger among Filipinos.

Teresita Sy-Coson, Chairperson of SM Retail, Inc; Kevin Hartigan-Go, Chief Operating Officer of Digital Advantage Corporation (DAC); and Jay Beltran, Head of Sales and Marketing; recently met with Jaime Alfonso Zobel De Ayala, Globe Non-Executive Director; Yoly Crisanto, Globe Group Chief Sustainability, and Corporate Communications Officer; Monday Gonzalez, Globe Senior Director for Content Management and Creative Services; and Chef Jessie Sincioco, a staunch supporter of the Movement, at the SM offices at the Mall of Asia Complex to discuss the program’s gains and how to move forward.

SM’s Customer Loyalty Program, SMAC, supported the Hapag Movement during the Christmas season by donating the proceeds of its customers’ card purchases to the Hapag Movement and SM Foundation programs.


Additionally, part of SMAC members’ extra points are earned through purchasing select items from SM’s partner establishments: SM Store, SM Beauty, SM Appliance, Kultura, Surplus, Our Home, Baby Company, Crate and Barrel, Levi’s, The Body Shop, Forever21, Ecco, and Miniso. The program ran from December 15, 2022 to January 15, 2023 making holiday shopping meaningful and impactful.

Through the support of SMAC members, PHP 5.5 million was collected for the Hapag Movement. The donation will be used for supplementary feeding and livelihood initiatives by the Hapag Movement’s implementing partners: the Ayala Foundation, Inc., Caritas Philippines, Tzu Chi Foundation, and World Vision.

SMAC expresses gratitude to its members, who extended help to beneficiary communities. Globe’s Hapag Movement aims to help 100,000 families experiencing involuntary hunger by leveraging technology and rallying partners to support supplemental feeding and livelihood opportunities.

An estimated 2.7 million Filipino families experienced involuntary hunger in the first quarter of 2023, according to the latest Social Weather Stations survey. Those who want to support the Hapag Movement may donate via GCash and credit cards or send their unused Globe Rewards points to the cause via the GlobeOne app.

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