Havas Thailand has been appointed by AB InBev as the lead marketing and media partner for Budweiser 0.0. FIFA World Cup 2026 campaign in Thailand — one of the most sought-after mandates in the market ahead of the world’s biggest sporting event.
As a longstanding global FIFA partner, Budweiser brings one of the most recognizable presences at the tournament. Through this collaboration, Havas Thailand will deploy its integrated capability, combining data intelligence, media strategy, and cultural insight to connect the brand with Thai audiences in ways that are locally resonant and globally consistent.
This appointment highlights Havas Thailand’s strength in delivering integrated, data-driven solutions that combine media, strategy, and technology to drive meaningful brand impact at scale.
Dominic Kirk, Director, Southeast Asia, AB InBev, said: “We are pleased to partner with Havas Thailand for this important moment for Budweiser 0.0. Thailand is a key and highly strategic market for AB InBev in Southeast Asia, with strong growth potential and a deep connection to global cultural moments such as the FIFA World Cup 2026. As one of our most important global platforms, it was essential for us to work with a partner that brings strong local expertise together with advanced media capabilities. Havas demonstrated a clear understanding of how to effectively connect with audiences in Thailand, supported by a highly experienced team and a forward-thinking approach to media, technology, and business growth.”
Siamrit Wongvichitara, Chief Commercial Officer, Havas Thailand, added, “This partnership marks an important step forward for Havas Thailand as we continue to strengthen our role as a strategic partner to leading global brands. It gives us the opportunity to combine cultural relevance with strategic media thinking, helping Budweiser connect with Thai consumers in a way that is engaging, locally meaningful, and commercially effective ensuring every touchpoint drives both brand growth and measurable business outcomes.”
With the Budweiser 0.0. FIFA World Cup 2026 set to unite billions of fans across the globe, Havas Thailand and Budweiser will work together to bring that energy directly to Thai consumers — through culturally intelligent brand storytelling, precision media, and experiences built for the way Thai audiences actually engage with sport and culture today.
