Jollibee introduces its new Bida Best ambassadors, celebrating world-class Pinoy excellence

MANILA, PHILIPPINES – From humble beginnings to becoming a global force, Jollibee has always believed in one powerful truth: the Filipino is world-class. Jollibee proudly launches its newest campaign, “Bida Best, Bida Pinoy” — a bold celebration of Filipino excellence, honoring the country’s finest who continue to shine on the world stage.

*Pia Wurtzbach talks about how Bida Best means being resilient and believing in oneself, despite the many challenges.*

*Quiccs shares how staying true to his roots and childhood influences helped him create his own unique art style, which helped bring TEQ63 to life.*

One of the highlights of the program was the Bida Best booth reveal, which is a special exhibit that contains special items from each ambassador, including Pia Wurtzbach-Jauncey’s iconic Miss Universe gown and Hidilyn Diaz’s Tokyo 2020 Gold Medal.

Hosted by Gretchen Ho at Whitespace Manila, the launch was a joy-filled special event honoring Filipinos who have achieved global success in their respective fields. More than just a campaign, “Bida Best, Bida Pinoy” is a movement. It champions the spirit of the Filipino and highlights the stories of trailblazers who prove that we have what it takes to succeed on the global stage.

The event’s main highlight was the reveal of the Bida Best ambassadors–done so through an anthemic music video–who have showcased world-class Filipino talent on the global stage:

Sponsor

Pia Wurtzbach, Miss Universe 2015, beauty queen, and humanitarian
Carlos Yulo, Double Olympic gold medalist and world champion gymnast
Hidilyn Diaz, the Philippines’ first Olympic gold medalist and a symbol of unbreakable will
EJ Obiena, World-class pole vaulter, soaring beyond limits
Dr. Reina Reyes, globally acclaimed astrophysicist and “the Filipina who proved Einstein right”
Quiccs Maiquez, International toy design icon putting Pinoy street culture on the map
SIBOL, World MLBB champion, the national Esports team competing—and winning—on the international scene
UPeepz, World Hip Hop champion, electrifying global stages with Filipino creativity

Through their various achievements, they have inspired millions and brought joy to Filipinos around the world.

*Hidilyn shares how winning the Olympic Gold wasn’t just a win for her after many setbacks, but also a win for the entire country, creating a historic first.*

*Dr. Reina Reyes dedicated her message to all the young Filipino achievers and dreamers who want to reach for the stars.*

“This is our tribute to the many Filipinos who, just like Jollibee, have risen from humble beginnings to global success. We want to shine a spotlight on their achievements, because when we celebrate their stories, we celebrate the very best of what it means to be Filipino — resilient, passionate, joyful, and world-class,” said Dorothy Dee-Ching, Jollibee VP and Head of Marketing.

Sponsor