MANILA, PHILIPPINES – Valentine’s Day often comes with a familiar checklist: a bouquet of roses, a box of chocolates, and a carefully planned date. But this year, LEGO Botanicals is offering a playful alternative. With the campaign “This Valentine’s, Keep It Fresh,” the beloved toy brand is turning Valentine’s gifting into something hands-on and memorable. Couples, friends, or even solo builders can now celebrate love by creating it themselves, one brick at a time.
When flowers are just the beginning
Flowers are lovely, but LEGO Botanicals offers a twist: the gift becomes the experience. Each buildable bouquet or plant transforms gifting into a shared moment of connection. This Valentine’s, LEGO introduces 2026 novelties that expand the collection beyond traditional bouquets: LEGO Botanicals Daisies (11508), LEGO Botanicals Peace Lily (11504), LEGO Botanicals Tulip Bouquet (11501), and the statement-making LEGO Botanicals Flower Wall (11503) – expanding the collection beyond bouquets into more expressive, display-driven pieces.
Alongside these new sets, favorites like the Bouquet of Roses (10328) and Bouquet of Pink Roses (10374) offer a fresh take on traditional Valentine’s florals, while lighter arrangements such as the Bouquet of Pretty Pink Flowers (10342), Flower Bouquet (10280), and Wildflower Bouquet (10313) lend a softer, more contemporary feel. For those looking for a graphic, design-led twist, the collection also features LEGO® Art Love (31214) which doubles as a home accent.
See it, build it, love it
For anyone who wants to try before they buy, The LEGO Group brings these blooms to life at the SM Mall of Asia Main Mall Atrium from February 9 to 16. Expect immersive displays, hands-on builds, and Instagram-worthy setups that make Valentine’s shopping a little more fun and a lot more memorable.
The fun does not stop there. A weekend in-store caravan runs from February 8 to March 1 at selected stores across Metro Manila. Shoppers can enjoy up to 25% off selected products, making it the perfect time to start or expand one’s Botanicals collection.
Whether it’s a first date or a playful Valentine’s afternoon, LEGO Botanicals transforms the season of love into something even more creative and enjoyable. This Valentine’s, skip the predictable. Keep it fresh, build memories, and let love bloom — one brick at a time.
For more information, visit www.lego.com or follow official LEGO stores online such as bankeebricks.ph, Lazada, and Shopee.
