lego
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Zeitgeist
The LEGO Group brings Olivia Rodrigo’s world to life with five collectible LEGO Editions sets
The LEGO Group and Olivia Rodrigo have unveiled the new LEGO Editions Olivia Rodrigo collection, a collaboration that invites fans…
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Brand & Business
LEGO Botanicals bring a blooming wonderland to Jewel Changi Airport
Jewel Changi Airport (Jewel) has blossomed into a vibrant floral wonderland with the launch of Celebrate Jewel Blooms with LEGO Botanicals.…
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Brand & Business
LEGO Botanicals reimagines Valentine’s gifting with buildable blooms for 2026
MANILA, PHILIPPINES – Valentine’s Day often comes with a familiar checklist: a bouquet of roses, a box of chocolates, and…
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Featured
Building brands that feel: Niño Gupana talks about emotional architecture of brand experiences at DigiCon2025
MANILA, PHILIPPINES – As digital technologies continue to reshape the way brands connect with audiences, DigiCon 2025 returned with a…
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Campaign Spotlight
The LEGO Group reinvents Father’s Day gifting with a playful twist
DUBAI, UAE – This Father’s Day, the LEGO Group has launched a regionally tailored campaign encouraging families in the UAE to…
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Featured
The serious business of play: Emma Perkins spills LEGO’s secret sauce to success
LONDON, UK – LEGO is one of the world’s biggest toy brands and it’s got some big numbers to go…
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Brand & Business
Let love bloom this Valentine’s with Lego Botanicals and Shopee
MANILA, PHILIPPINES – This Valentine’s season, say it with flowers—brick by brick! The Lego Botanicals Collection offers a fresh and…
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Brand & Business
Lego Santa’s Superpower Christmas Cove brings joy and play to Manila this holiday season
MANILA, PHILIPPINES — This holiday season, brick enthusiasts are in for a treat as the LEGO Santa’s Superpower Christmas Cove…
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Brand & Business
Shangri-La Plaza houses the ‘future of play’ with the newest Lego Certified Store in the Philippines
MANILA, PHILIPPINES – The newest LEGO Certified Store (LCS) is set to open at Shangri-La Plaza on June 18, and will…
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Awards News
Germany’s Best Brands Awards honors strongest brands of the year during 20th anniversary
MUNICH, GERMANY — During a ceremony marking the 20th anniversary of the Best Brands Awards, Germany’s only study-based brand award,…
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adobo SheCreative
LEGO Group’s Leah Mababangloob on the future of advertising and what championing inclusivity really means
MANILA, PHILIPPINES — Behind household name brands are the great minds that shape them. They’re the people who make these…
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Campaign Spotlight
Lego ups the adrenaline with Nitro Circus, a trippy Kvadrat x Raf Simons film, and more campaign faves
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight
Campaign Spotlight: Lego City joins the Nitro Circus in electrifying activation with Initiative and Mediabrands Content Studio
SYDNEY, AUSTRALIA — Plastic construction toys brand LEGO and action sports company Nitro Circus have come together in a high-adrenaline…
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