lego
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Brand & Business
Shangri-La Plaza houses the ‘future of play’ with the newest Lego Certified Store in the Philippines
MANILA, PHILIPPINES – The newest LEGO Certified Store (LCS) is set to open at Shangri-La Plaza on June 18, and will…
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Awards News
Germany’s Best Brands Awards honors strongest brands of the year during 20th anniversary
MUNICH, GERMANY — During a ceremony marking the 20th anniversary of the Best Brands Awards, Germany’s only study-based brand award,…
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SheCreative
LEGO Group’s Leah Mababangloob on the future of advertising and what championing inclusivity really means
MANILA, PHILIPPINES — Behind household name brands are the great minds that shape them. They’re the people who make these…
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Campaign Spotlight
Lego ups the adrenaline with Nitro Circus, a trippy Kvadrat x Raf Simons film, and more campaign faves
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight
Campaign Spotlight: Lego City joins the Nitro Circus in electrifying activation with Initiative and Mediabrands Content Studio
SYDNEY, AUSTRALIA — Plastic construction toys brand LEGO and action sports company Nitro Circus have come together in a high-adrenaline…
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Campaign Spotlight
Campaign Spotlight: Grey Dubai, Grey Singapore encourage kids to ‘Brick the Rules’ for LEGO
DUBAI, UAE — Throughout time, the LEGO brand has been famous for its vast range of car builds. Every year the…
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Design
Fashion: adidas Originals and the LEGO Group launch collaborative Superstar sneaker AND surprising LEGO® edition of the sneaker icon
MANILA, PHILIPPINES — Building on their ongoing collaborative partnership, adidas Originals and the LEGO Group have reunited once again; this…
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Design
Sustainability: The LEGO Group reveals first prototype LEGO® brick made from recycled plastic
BILLUND, DENMARK — The LEGO Group has unveiled a prototype LEGO® brick made from recycled plastic, the latest step in…
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Fashion
Fashion: Adidas and LEGO launch collaborative Superstar sneaker and surprising LEGO edition of the sneaker icon
MANILA, PHILIPPINES – Building on their ongoing collaborative partnership, adidas Originals and the LEGO Group have reunited once again; this time…
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Digital News
Brand & Business: LEGO® Certified Store goes online under Ban Kee management
MANILA, PHILIPPINES — Ban Kee Trading Inc., one of the leading distributors for children’s toys in the Philippines, began handling…
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Philippine News
Brand & Business: LEGO unveils new items and better product value for January 2021
PHILIPPINES ‒ The LEGO Group announces a review of its recommended pricing for all new products that are available at…
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Digital News
Brand & Business: LEGO® Ideas 123 Sesame Street created by Ivan Guerrero is on its way to stores
MANILA, PHILIPPINES – Sesame Street has become a nostalgic icon for the past generation. So much so that for their…
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Global News
Sustainability: LEGO Group to invest up to US$400 million over three years to accelerate sustainability efforts
BILLUND, DENMARK – The LEGO Group today announced plans to invest up to US$400 million over three years to accelerate…
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