Maurice Blackburn Lawyers has appointed independent creative agency Orphan as its new creative partner.
Maurice Blackburn CEO, Jacob Varghese, said the appointment reflects the firm’s commitment to connecting with Australians who need trusted legal support.
“Maurice Blackburn has a long history of standing up for everyday Australians and helping people access justice when it matters most,” Varghese said.
“Orphan demonstrated a strong understanding of our brand and our purpose, and we’re looking forward to working together.”
Maurice Blackburn General Manager Marketing, Stephen McKeown, said Orphan’s strategic creative approach stood out.
“Orphan impressed us with their strategic creative credentials. They quickly understood who we are as a firm and the responsibility we carry in advocating for people who have suffered injustice.”
Orphan Founder and Chief Creative Officer, Ant Hatton, said the agency was proud to partner with such a well-known Australian organisation.
“We’re very proud to be partnering with the team at Maurice Blackburn and to have the opportunity to work on such an iconic Australian brand,” Hatton said.
“From our very first chat, it felt right to us – there was a shared sense of ambition and belief. We can’t wait to get stuck in and work alongside Stephen and the team to create work that genuinely moves the needle for the brand.”
The competitive pitch process was managed by Dan Johns at Tumbleturn Marketing Advisory.
