Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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How NYMA is elevating brands through innovative influencer marketing strategies
MANILA, PHILIPPINES — In today’s digital landscape, where authenticity and personal connections are greatly valued, influencer marketing has become an…
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Shangri-La Plaza holds its annual Thanksgiving Night for partners to discuss the future of retail
MANILA, PHILIPPINES — Shangri-La Plaza’s 2024 Thanksgiving Night for its retailer partners at Shangri-La The Fort was packed with insightful…
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PLDT, Smart send out tools to empower farmers in digital literacy under its Digital Farmers Program
MANILA, PHILIPPINES — Leading integrated telco network PLDT Inc (PLDT) and its wireless subsidiary Smart Communications, Inc (Smart), in partnership…
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ASICS makes strides in Manila with new pop-up store at SM Mall of Asia
MANILA, PHILIPPINES — Sporting goods company ASICS has entered the heart of Manila’s sports and fitness scene by unveiling its…
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Yahoo revolutionizes market research with PurpleLab, powered by Qualtrics’ insighting technology
SINGAPORE — Yahoo has launched PurpleLab in Australia and Southeast Asia, an innovative solution designed to address the challenges of…
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Uniqlo walks into the Spring and Summer season with new collection that calls us to ‘ease into lightness’
MANILA, PHILIPPINES — UNIQLO sparks the Spring/Summer 2024 season with the launch of its new LifeWear collection. Inspired by the…
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Havas acquires UK-based global B2B marketing agency Ledger Bennett
LONDON, UK — Havas has announced the acquisition of UK-based award-winning, global B2B marketing agency Ledger Bennett, enhancing its capabilities in the high-growth B2B space both in the UK and…
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IKEA launches AI assistant on GPT Store for personalized design solutions
LEIDEN, NETHERLANDS — IKEA, the world-renowned leader in home furnishing solutions, has launched a new IKEA AI assistant, an AI-powered…
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Tanduay champions local bars and bartenders with Cocktail Culture series
MANILA, PHILIPPINES — The bar scene in the Philippines is thriving, and alcoholic beverage company Tanduay aims to highlight the…
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Visa Accelerator Program 2024 ignites a new wave of innovation in Asia Pacific startups
SINGAPORE — Visa, a world leader in digital payments, has officially announced an open call for startups to be part…
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Heart Evangelista-Escudero spotlights how GCash supports her passion for fashion, while remaining financially responsible
MANILA, PHILIPPINES — It was a different event altogether from the usual executions of the brand. Two single seaters set in…
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Medallia bolsters offerings in customer and employee experience with 4 breakthrough AI innovations
SINGAPORE — Medallia, Inc., the global leader in customer and employee experience, announced at its Experience ‘24 conference four ground-breaking artificial intelligence…
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Coca-Cola Philippines and Save Philippine Seas champion 5 community programs on the circular economy with Reimagine Recycling
MANILA, PHILIPPINES — The Reimagine Recycling program, an initiative of Save Philippine Seas and Coca-Cola Philippines, proudly announces five community-based…
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