Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Elav Horwitz steps into newly created innovation role at WPP
GLOBAL – WPP today announced the appointment of Elav Horwitz as its first Chief Innovation Officer, a new role created…
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Maya introduces tap and go convenience with Google Pay integration
MANILA, PHILIPPINES – Filipinos practically run their entire lives on their phones — checking group chats, booking rides, and juggling…
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TBWA unveils TBWAi GEO as the next evolution after SEO
MANILA, PHILIPPINES – From traditional advertising to the rise of online, social media, and mobile-first executions, TBWA\Santiago Mangada Puno has…
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Fortune honors Malina Ngai as one of Asia’s most powerful women: The science behind AS Watson’s 185-Year legacy
MANILA, PHILIPPINES – Dr. Malina Ngai, Group CEO of AS Watson, has been named one of Fortune’s Most Powerful Women…
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From fields to Filipino homes: How a century of nourishing goodness nurtured generations
MANILA, PHILIPPINES – For generations, food has brought Filipinos together — from the hearty caldereta shared during reunions to the…
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billups launches AI-powered agentic system for OOH advertising
LONDON, UK – billups, the world’s largest independent Out-of-Home (OOH) technology and managed services company, today announced significant enhancements to its technology…
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Heineken extends global partnership with FORMULA 1
WORLDWIDE – Heineken has renewed its partnership with F1 on a multi-year deal – reinforcing its commitment to supporting the…
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Amazon brings its e-commerce platform to Roblox
NEW YORK, USA – Amazon launches sales of real-world products on Roblox for the first time with a new shoppable gaming experience created by game…
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AI takes center stage in strengthening national anti-fraud efforts
MANILA, PHILIPPINES – Digital technology connects us to others and keeps us informed and entertained—but it also enables scammers to…
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Goldilocks brings joy to more celebrations with the opening of its 1,000th store
MANILA, PHILIPPINES – Goldilocks, the country’s beloved bakeshop, is stronger than ever as it celebrates a major milestone — the…
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TM strengthens connectivity & community with ‘Iba ’Pag TeaM’ campaign
MANILA, PHILIPPINES – TM officially launches its “Iba ’Pag TeaM” campaign, a refreshed brand movement that celebrates everyday wins and…
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Connected Media wins tonies media account for Australia, New Zealand
SYDNEY, AUSTRALIA – Award winning independent agency Connected Media Group has been appointed by the world’s largest interactive audio platform for…
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OMD ranks No. 1 in Asia Pacific in latest RECMA Diagnostics Report
SINGAPORE – In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom…
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