Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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More than words: Viber Senior Director in APAC David Tse highlights the importance of great conversations in leadership, dating, and managing a business
SINGAPORE – Growing up during the dawn of the interconnectivity, I had been attached to technology since I first owned…
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IPG Mediabrands marks ten years at the top of RECMA’s Malaysia rankings
KUALA LUMPUR, MALAYSIA – IPG Mediabrands continues to lead Malaysia’s media landscape, securing the top position once again on RECMA’s…
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UnionBank redefines human centered AI at DigiCon 2025
MANILA, PHILIPPINES — UnionBank of the Philippines once again took center stage at DigiCon 2025, the country’s premier digital and technology…
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Grab, WPP Media redefine brand engagement with Superapp Workshop in Manila
MANILA, PHILIPPINES – In a time when the marketing world is racing to outpace the death of the cookie, and…
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Drew and Iya Arellano make healthy living a family affair
MANILA, PHILIPPINES – TV personalities Drew Arellano and Iya Villania aren’t just busy parents of five — they’re also living…
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No risk, no reward: The high-stakes strategy behind Bebang Halo-Halo’s explosive growth
MANILA, PHILIPPINES – When Sam Karazi launched Bebang, he didn’t know how to fry an egg. Today, he’s managed to…
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Jollibee launches ‘Jolliskwela’: A nation building volunteer program for education
MANILA, PHILIPPINES – Jollibee officially launched Jolliskwela, its first education-focused employee volunteerism program in partnership with the Jollibee Group Foundation and…
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Mastercard introduces first-ever threat intelligence solution to combat payment fraud at scale
MANILA – Today, Mastercard announced the launch of Mastercard Threat Intelligence, the first threat intelligence offering applied to payments at…
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PLDT, Smart empower Filipino teachers through “AI for All” hootcamp
MANILA, PHILIPPINES – Through the “AI for All” bootcamp, the PLDT Group and the Department of Education (DepEd) Schools Division of Nueva Ecija are helping…
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Unlad Lokal: TikTok Shop, Taguig City unite to empower Filipino MSMEs and Creators
MANILA, PHILIPPINES — TikTok Shop has partnered with Taguig City through its Unlad Lokal program to equip local micro, small, and medium enterprises…
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Red Fiber launches with AI-generated cat and dog duo in playful campaign by Ace Saatchi & Saatchi
MANILA, PHILIPPINES – Made by Ace Saatchi & Saatchi’s in-house production team, the agency brought together creativity and cutting-edge AI…
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Untold Studios champions the power of independence at Ciclope 2025
LONDON, UK – Ciclope Festival has long been the global stage for celebrating expert craft in film, advertising and design.…
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WPP launches WPP Open Pro to empower brands with AI-driven marketing independence
LONDON, UK – WPP today launches WPP Open Pro, a groundbreaking new edition of its AI marketing platform, WPP Open, designed to…
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