Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
Subscribe Here-
The global edge: How Tagline built its strategy for expansion, and turned cultural depth into impact
MANILA, PHILIPPINES – The pursuit of global expansion has traditionally been viewed as a race for technological superiority and speed.…
Read More » -
PICKUP COFFEE ushers in the holidays with ‘Make it Merry, Make it PICKUP’ campaign
MANILA, PHILIPPINES – This holiday season, PICKUP COFFEE officially launches its 2025 Christmas campaign, “Make it Merry, Make it PICKUP.”…
Read More » -
Viber CRO Cristina Constandache on easing the customer journey, super apps, and her tech experience from then to now
MANILA, PHILIPPINES – “When I first stepped into tech, it felt a lot like surfing a tide. You can’t control…
Read More » -
Jollibee Group recognized for community impact reporting excellence
MANILA, PHILIPPINES – The Jollibee Group received the Bronze award in the Community Impact Reporting category of the 11th Asia Sustainability…
Read More » -
Sprinklr, SAMY strengthen global partnership to power AI driven brand growth
NEW YORK, NY — Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced an expanded global…
Read More » -
Jollibee’s Joyful Christmas Stores are back to spark joy this season
MANILA, PHILIPPINES – For the third straight year, Jollibee kicked off the holidays by once again lighting up its Joyful…
Read More » -
Salty Games appoints Orange Line as digital strategy and creative partner
SYDNEY, AUSTRALIA – Australian game developers, Salty Games, has appointed consulting-led digital marketing agency, Orange Line, as its strategy, paid media…
Read More » -
Toshiba names Chef Josh Boutwood as Takumi Master for Progressive Cuisine
MANILA, PHILIPPINES – Two-Michelin-star Chef Josh Boutwood steps into the spotlight as Toshiba’s Takumi Master for Progressive Cuisine, transforming kitchens…
Read More » -
4As Malaysia expands membership by 36% amid rising industry confidence
KUALA LUMPUR, MALAYSIA – The 4As Malaysia has increased its membership by 36% during the past 15 months, bringing its…
Read More » -
AI, authenticity drive Lazada’s record setting 11.11 performance
SINGAPORE — Lazada, Southeast Asia’s leading eCommerce platform, concluded its 11.11 Biggest Sale of the Year with standout performance that underscores…
Read More » -
From execution to strategy: How AI is redefining PR across Asia
BANGKOK, THAILAND — Communications professionals across Asia are entering a defining new era, one where artificial intelligence (AI) is rapidly evolving…
Read More » -
Sime Darby Property renews WPP Media as Agency of Record to drive multi-year transformation
KUALA LUMPUR, MALAYSIA – Sime Darby Property Berhad has reappointed WPP Media as its integrated Media Agency of Record in Malaysia…
Read More » -
Globe DevCon 2025 empowers the next wave of digital creators
MANILA, PHILIPPINES – Globe reached another milestone in its drive for innovation and talent development with the successful staging of…
Read More »