Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Baobab Eyewear champions a seamless hybrid retail experience through TikTok Shop
MANILA, PHILIPPINES – Baobab Eyewear is at the forefront of a retail evolution, skillfully merging digital innovation with the intimacy…
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Promotexter debuts Viber Carousel Messages in The Philippines to enhance mobile customer engagement
MANILA, PHILIPPINES – Promotexter, a leader in mobile customer engagement solutions, has announced the launch of Viber Carousel Messages in…
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Interpublic unveils Agentic Systems for Commerce to Propel Brands into the AI powered retail future
NEW YORK, USA – Interpublic Group, a global leader in marketing and communications, has officially launched Agentic Systems for Commerce (ASC), a…
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Havas Play Singapore launches SG60 Social Boost to empower local brands through strategic digital audits
SINGAPORE – As Singapore marks its 60th year of independence, Havas Play Singapore is commemorating the occasion with a purposeful…
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PassionFruit Creative: Building brand love through meaningful storytelling
MANILA, PHILIPPINES – In an industry often driven by speed and virality, PassionFruit Creative emerges as a fresh, thoughtful voice…
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Visa contactless payments now available on MRT-3, transforming the commute for over 350,000 daily riders
MANILA, PHILIPPINES – Visa has officially launched contactless payments at all MRT-3 stations, offering over 350,000 daily passengers a faster,…
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Jollibee Chickenjoy hailed as the back-to-back #1 Best Fast-Food Fried Chicken by USA TODAY
MANILA, PHILIPPINES – Jollibee Group brands continue to be recognized worldwide for its superior taste, as Jollibee’s Chickenjoy has clinched the…
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Grab PH users can now cash in with their cryptocurrency through PDAX, Triple-A partnership
MANILA, PHILIPPINES – Grab users in the Philippines can now top up their GrabPay wallets using Cryptocurrencies. This is made possible…
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Jollibee Group unveils evolved corporate brand to drive global growth
MANILA, PHILIPPINES – The Jollibee Group, one of the world’s fastest growing restaurant companies, has officially unveiled its evolved corporate…
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Alex Eala and Locally join forces to champion Filipino youth
MANILA, PHILIPPINES – Pinoy tennis powerhouse Alexandra “Alex” Eala teams up with emerging megabrand Locally to champion the Filipino youth in…
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R/GA acquires AI studio Addition, cementing Its leadership in creative innovation for the Intelligence Age
NEW YORK, USA – Global creative innovation company R/GA has announced the acquisition of Addition, a cutting edge AI System Design…
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Havas strengthens global performance capabilities with acquisition of Spain’s Tidart
MADRID, SPAIN – Havas, one of the world’s largest global communications groups, has announced the acquisition of Tidart, a leading independent…
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TikTok encourages authentic teen expression while prioritizing digital safety
MANILA, PHILIPPINES – In an era where the digital world increasingly shapes the lives of young people, TikTok – one…
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