Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Not for the faint of heart: Engkanto Brewery, Auro Chocolate unveil Dark Heart Imperial Stout
MANILA, PHILIPPINES – Two local brands that champion Filipino ingenuity, Engkanto Brewery and Auro Chocolate, have collaborated to bring the most…
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Initiative Thailand retains KFC following competitive pitch
BANGKOK, THAILAND – In the second competitive win for the IPG Mediabrands network within in the last week, Initiative (the…
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McCann Worldgroup, L’Oréal Groupe, Mastercard discuss the future of brand impact in the age of technology at SXSW Sydney
SYDNEY, AUSTRALIA – Global creative network, McCann Worldgroup, hosted a powerhouse panel at SXSW Sydney, bringing together brand leaders from L’Oréal Groupe,…
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UnionBank recognized for excellence in diversity and inclusion
MANILA, PHILIPPINES – UnionBank of the Philippines was named Runner-Up in the Diversity & Inclusion Category at the Investors in…
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Havas reports strong organic growth for the third quarter of 2025 and sharpens its full-year 2025 guidance upwards
PARIS, FRANCE – Yannick Bolloré, CEO and Chairman of Havas, said: “Havas delivered a strong third quarter, achieving +3.8% organic…
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OMG Indonesia wins media remit for The Arnott’s Group
JAKARTA, INDONESIA – OMG Indonesia has been appointed as the media agency of record for The Arnott’s Group, following a…
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Tile residue finds new purpose in Bangladesh classrooms
DHAKA, BANGLADESH – Tile manufacturing is often seen as a resource-heavy industry, but DBL Ceramics has once again proven that…
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ABC-MART Grand Stage opens its doors in BGC: Here’s everything you need to know
MANILA, PHILIPPINES – ABC-MART Grand Stage has officially opened its doors at Bonifacio High Street, BGC. Spanning two floors and…
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M+C Saatchi Performance launches OneView: A new approach to media measurement
LONDON, UK — In an industry overwhelmed with data but starved of clarity, M+C Saatchi Performance has launched M+C Saatchi…
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Dentsu APAC sets a new creative workflow standard in delivering content and creative for media with Zoyumi
MANILA, PHILIPPINES – Dentsu APAC has launched Zoyumi, its proprietary AI-powered solution purpose-built to transform always-on digital campaign execution with…
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AIA Philippines, Anytime Fitness partner to expand Vitality and broaden access to wellness
MANILA, PHILIPPINES – AIA Philippines has expanded its flagship wellness program, AIA Vitality, through a new partnership with Anytime Fitness,…
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APO Group selected as Emirates’ public relations agency for Africa
JOHANNESBURG, SOUTH AFRICA – APO Group, the leading pan-African communications and news distribution consultancy, has been selected by Emirates, one of the world’s largest…
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NICMAR appoints Tonic Worldwide as Integrated Digital Marketing Partner
MUMBAI, INDIA – NICMAR (The National Institute of Construction Management and Research) has appointed Tonic Worldwide as its integrated digital…
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