Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Especia Rum returns home after global triumphs
MANILA, PHILIPPINES — After captivating judges and connoisseurs across the United States and Europe, Especia Spiced Rum has finally arrived in…
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The Orange Club returns: Blogapalooza elevates the creator experience
MANILA, PHILIPPINES – Blogapalooza has officially reintroduced The Orange Club (OC) – a premium, invitation-only community designed to empower content creators…
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One Ayala, Summit Outdoor Media launch landmark digital OOH network
MAKATI CITY, PHILIPPINES — Summit Outdoor Media, in partnership with Ayala Malls, has officially launched the One Ayala OOH Digital…
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Filipino MSMEs scale digitally with TikTok Shop’s ASEAN SOAR Together Program
MANILA, PHILIPPINES – Filipino micro, small, and medium enterprises (MSMEs) are finding new opportunities for growth in the digital economy,…
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Zero-Ten Park strengthens Southeast Asia-Japan corridor with Makati launch
MANILA, PHILIPPINES – Makati City, long established as the Philippines’ central business district, is welcoming a new player that blends…
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RMAP unveils Reputation Capital (RepCap) at the 32nd National PR Congress
MANILA, PHILIPPINES – The Reputation Management Association of the Philippines (RMAP) officially launched Reputation Capital (RepCap) during the 32nd National…
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Siegwerk strengthens sustainability leadership with improved EcoVadis rating
SIEGBERG, GERMANY — Siegwerk, one of the world’s leading providers of printing inks and coatings for packaging and labels, has…
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Green SM powers Bekasi’s smart mobility future with all electric taxi service
BEKASI, INDONESIA — Green SM, the trailblazing all-electric taxi service under GSM, has officially launched in Bekasi, marking a significant milestone…
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The Do Collective evolves into Those That Do
GLOBAL — Independent creative agency The Do Collective has unveiled a new identity, relaunching as Those That Do — a move that marks…
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Blending content with commerce: YouTube Shopping rises as the next game-changer
MANILA, PHILIPPINES – There is something endearing about getting a personal recommendation. From the best gadgets within your budget to…
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SM Beauty celebrates a month of beauty with Ever Bilena, Careline, and Spotlight
MANILA, PHILIPPINES – SM Beauty has always been the go-to destination for every beauty lover, and this September, it takes…
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Propel Manila champions human-AI collaboration to power the future of creativity
MANILA, PHILIPPINES – In a time of unprecedented transformation, Propel Manila is not merely responding to change, it is shaping…
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PICKUP COFFEE brings digital rewards to life with launch of PICKUP Club
MANILA, PHILIPPINES – PICKUP COFFEE, the Filipino digital-first coffee brand, has officially unveiled its newest loyalty program, PICKUP Club, through an…
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