Brand & BusinessPress Release

Pocky offers a delightful way to say ‘I love you’ this Valentine’s

MANILA, PHILIPPINES — Food company Glico Philippines has released Pocky Love exclusives, specially curated Pocky bouquets and wine sets, as the new language of love this Valentine’s Day. These gift bundles will be exclusively available at the Pocky Love event at Mitsukoshi BGC, the Philippines’ first Japanese department store, from February 01 to 14. More Pocky Love gift options are available at partner stores and Estate Wine for people to express bundles of love for their special someone.

Takashi Miki, Country Head and Marketing Head, Glico Philippines, said, “As one of Glico’s most well-loved brands, Pocky is all about sharing happiness with the people around us, especially our loved ones. Through working with like-minded partners like Mitsukoshi FRESH,, and Estate Wine, we want to help the passionate people of the Philippines find new, expressive ways to appreciate and celebrate Valentine’s Day with the ones they hold dearest. At Glico, we firmly believe that creative expression is key to building a strong relationship, which is the basis of one’s social and emotional well-being. This is how we hope to support consumers’ well-being and the social fabric of the world.”

At the Mitsukoshi FRESH x Pocky Love event, Glico Philippines will be presenting eight unique Pocky bouquets, including a fully customizable one, together with our partner Pocky-paired Rosé and white wine sets, delicately curated by Estate Wine, are also event exclusives. A Pocky gift bundle purchase of PHP500 onwards at the event entitles each couple to one or more complimentary photo moments at the Pocky Love photo studio.


Seven other Pocky bouquets such as “Heart Ticklers,” “Sweetheart Bites,” “Bundle of Love,” and “Rich in Love” are available at the online store at promotional prices ranging from PHP699 to PHP1,599. Wine connoisseurs looking for Bubbly, Moscato, or Bordeaux can head to the Pocky Love booths for Estate Wine offerings paired with Pocky.

Head on down to Mitsukoshi BGC for the Pocky Love event and let Pocky be your unique love language this Valentine’s Day.

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