GLOBAL — Independent creative agency The Do Collective has unveiled a new identity, relaunching as Those That Do — a move that marks both a strategic and symbolic shift for one of Australia’s fastest-growing independent agencies.
The rebrand underscores the company’s evolution from a nimble collective of thinkers to a full-fledged, multi-market creative company. With offices in Sydney, Melbourne, London, and Dubai, the agency is now positioned to help ambitious marketers move beyond words and slogans to deliver tangible impact across brand platforms, experiences, activations, and capability training.
“While our DNA remains the same, our story continues, with new energy, a bolder edge and a name that tells you exactly what we’re doing here: we’re not just building brands, we’re doing work that is building our clients’ businesses by bringing them to life.” said Ben Walker, Founder and Director of Those That Do.
The agency’s leadership team remains intact, with Ben joined by Managing Director Nathan Quailey, Head of Strategy John Schonegevel, Head of Experiential Corey Clarke, Client Partner Yvette Harapa, and General Manager Ginny Jackson, who continues to lead the Dubai office. Together, they oversee a team of strategists, creatives, and producers committed to making work that sparks real-world momentum.
Since its launch in 2022, the agency has partnered with brands including Maxwell & Williams, QV Skincare, KFC, Bluescope, Bumble, Clipsal, and Integria. Earlier this year, it expanded into the Middle East, adding clients such as African+Eastern, cashback platform Mimojo, Drink Dry, and Ego Pharmaceuticals Middle East, bolstering its global presence.
“Those That Do reflects our evolution from a nimble collective of thinkers and makers into a creative company, built for today’s momentum of hungry marketers. This is not about being louder, but being clearer, ensuring every client, collaborator and team member knows exactly what we stand for: doing the kind of work that doesn’t just win awards, but wins in market,” Ben noted.
With a sharper focus, international footprint, and a name that embodies its philosophy, Those That Do is setting its sights firmly on the future of brand-building: one defined not by promises, but by action.
