MANILA, PHILIPPINES — Esports company Tier One Entertainment has opened the first-ever flagship store for BLCKBOX, its official apparel and merchandise division.
Tier One’s first merch offering dates back to Electronic Sports and Gaming Summit (ESGS) 2019, where it released its first limited collection called the “FIRST DROP,” which paved the way for a new business venture for Tier One Entertainment. June 2021 marked the official launch of BLCKBOX in the ecommerce space through Lazada and Shopee. This established BLCKBOX’s presence as a new gaming lifestyle brand, providing fans with high-quality fashion items for gamers.
2022 was also a big year in terms of moving merchandise for Tier One Entertainment. BLCKBOX was an ever-present fixture in its events, and also in various conventions and gatherings throughout the year, including CONQuest Festival 2022, ESGS 2022, and the Mobile Legends Professional League Philippines (MPL-PH) playoffs among others.
BLCKBOX also collaborated with internationally renowned artists Quiccs and Egg Fiasco, to create bold new jersey designs for Blacklist International’s Mobile Legends team. BLCKBOX also had the Philippine Esports Organization as their official merchandise and apparel partner; clothing the athletes that would represent the Philippines in various international competitions.
Located on the third floor of Bellagio Square, 119 Scout Fuentebella Street, Laging Handa, 1103 Quezon City, the launch of the physical store aims to emulate BLCKBOX’s online success by pushing the brand as a leading esports fashion brand in the local and global market.
As to highlight this concept, the launch will include the Day One collection which commemorates the 5th year anniversary of Tier One Entertainment. This collection will be an annual release showcasing the history of Tier One Entertainment and provides an opportunity for the fans to be immersed in the culture and iconic moments of Tier One.
Other fresh drops at the store launch include the SIBOL 2022 line, a new BLCK cap, and the MLBB Championship Jersey. The launch will also feature a freedom wall where fans can leave words of encouragement for Blacklist International’s Mobile Legends team before they compete at the M4 World Championship.
Coinciding with the physical store launch is the launch of BLCKBOX’s official Instagram account, where fans can expect news about upcoming drops, lookbooks, and more.