Brand & BusinessPress Release

Tumi opens first Asia Pacific flagship store in Tokyo’s Omotesando

TOKYO, JAPAN — Travel, lifestyle and accessories brand TUMI announced today the opening of its first-ever flagship store in the Asia-Pacific region. Located in Omotesando, a major luxury fashion destination in Tokyo, Japan, the newly designed store is inspired by the brand’s iconic 19 Degree collection and is the first of its kind globally.

To mark this important milestone, TUMI hosted an exclusive VIP preview event in December attended by TUMI Creative Director Victor Sanz, Japanese actor and singer Takumi Kitamura, as well as TUMI’s executives, business partners, VIPs and media and influencers from around the region.

A 19 Degree-inspired concept store with art installation

TUMI’s first Asia-Pacific flagship store in Omotesando, Tokyo, Japan.

Unique and visually striking, the ground-level flagship store spans over 2,000 square feet and features a variety of exciting design elements. The signature contours of the 19 Degree collection come to life on the 3D facade featuring hundreds of LED lights and over 250 aluminum fins and interior pillars created with an edge curve cutting technique. Inside, the 19 Degree Aluminum sculpture by perceptual artist Michael Murphy creates an illusion of a 19 Degree Aluminum piece morphing into the TUMI “T” logo as viewers walk around it.


Sleek T-shaped touches blend with marble flooring. Other features include curved fixture edges that create a warm ambience, an art gallery-inspired circular seating area with a full-height digital display, and a magnetic wall with seasonal-themed rotations for added dimension on top of the 19 Degree Aluminum Sculpture by Michael Murphy.

(L to R): Victor Sanz, Creative Director of TUMI and Takumi Kitamura, Japanese actor and singer, unveiled
TUMI’s first Asia-Pacific Flagship Store in Omotesando with a celebratory Japanese Kagami-Biraki

“We are thrilled to unveil TUMI’s newly designed store in Omotesando. Not only is it our first flagship store in Asia-Pacific, but it’s also one of our most ground-breaking store concepts globally. We’ve taken the superior quality, design excellence and technical innovation that defines TUMI and created a completely unique design that is inspired by our 19 Degree collection. From the sculptural 3D facade to the upgraded materials, each carefully planned detail and element speaks to TUMI’s brand DNA,” said Victor Sanz.

Spring 2024 collection highlights

The 19 Degree Aluminum Sculpture was exclusively designed for the store by pioneering perceptual artist
Michael Murphy.

In addition to new product offerings such as the 19 Degree Aluminum Backpack, Minaudiere and Briefcase, the Asia-Pacific flagship store also provided a first look at key highlights from TUMI’s Spring 2024 collection.

A product display area featuring 19 Degree design elements intricately woven throughout the interiors.

TUMI’s first Asia-Pacific flagship store is located at 5-9-17 Jingumae, Shibuya, Tokyo, Japan.

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