ASIA-PACIFIC – TOKYO, JAPAN, DECEMBER 8, 2011: I&S BBDO announced today that it has partnered with FUSE, an Omnicom Media Group agency specializing in branded content and sponsorship, to establish FUSE Japan to further expand its communication services beyond advertising beginning this month.
I&S BBDO has a long history developing of content platforms in Japan primarily in the form of sports events. This partnership with FUSE Asia/Pacific will greatly reinforce its services, adding more entertainment, cultural and academic content, with a view to expanding into other Asian markets.
Ben Flint, Head of FUSE Asia/Pacific, said, “I am delighted that – in the face of much domestic turbulence – we have found great partners in I&S BBDO with whom to create Fuse Japan. Japan is one of the biggest sponsorship and branded content markets in Asia, and I look forward to taking all our
clients beyond advertising into truly innovative communication channels.”
Kazutoyo Kato, President & CEO of I&S BBDO said, “The establishment of FUSE Japan will bring together I&S BBDO‟s experience within the local network and FUSE’s capability of content/sponsorship development and measurement knowhow. I am convinced that it will bring to our clients in Japan and Asia a new approach to more creative brand communications and content.”
FUSE Japan will be led by Yoshiaki Totsune, Senior Executive Director of I&S BBDO and managed by Shinichi Miyazaki, Executive Director of the agency’s Event & Contents Group, who has nearly 30 years of experience in advertising and event content businesses.
