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McDonald’s Philippines is the 2018 Boomerang Awards Advertiser of the Year

MANILA, Philippines – McDonald’s Philippines is this year’s recipient of the highly coveted Advertiser of the Year Award, at the Philippine Boomerang Awards.

It was the McDelivery Pin campaign which outclassed all others, allowing McDonald’s to take home the following wins in last Friday’s Boomerang Awards, held by the Internet and Mobile Marketing Association of the Philippines (IMMAP):

  • Best in Show;

  • Best in Strategic Excellence;

  • Gold in the Food Service category;

  • Silver, for Effectiveness-Sales;

With the McDelivery Pin campaign, which took place during last year’s Undas (Day of the Dead), McDonald’s made it convenient for families to enjoy their meals in the crowded cemetery, by mounting a 14-foot tall landmark, the McDelivery Pin. Integrated into the McDonald’s mobile app and website, the McDelivery Pin served as a recommended delivery location, allowing customers to easily find the McDelivery rider, within a wide, crowded area, with no exact address or location.  

“The Boomerangs Advertiser of the Year Award is truly special, as it is a testament to the brand’s strength in developing insightful campaigns, regardless of format, that are both creative and relevant to our consumers,” said Christina Lao, Marketing Director of McDonald’s Philippines.

Two other McDonald’s campaigns also made it to the Boomerangs’ shortlist—Wait Lang Po (Just a Moment), which McDonald’s released for Father’s Day 2017, for Effectiveness-Engagement, and #WalangPasok (No Work/School) for Effectiveness-Sales.

It has been an amazing year for McDonald’s Philippines, having already received numerous recognitions from various award-giving bodies since the start of the year, including a whopping fourteen awards as well as the Grand Panata Award at the Philippine Association of National Advertisers (PANA) Panata Awards; the #1 spot on the YouTube Leaderboard for the first half of 2018 for the material Kamusta Ka featuring Sharon Cuneta and Gabby Concepcion; the Ad of the Year Award at the YouTube Ad Awards for Wait Lang Po; and several wins in the Asia Pacific Tambuli Awards. Just last September, Spikes Asia also recognized McDonald’s as the 2018 Advertiser of The Year. The highest accolade given to the brand that stood out with the most innovative and quality campaigns in Asia, the award includes McDonald’s work from all Asian countries, including the Philippines.

“We are inspired to keep innovating the way we do marketing, to further strengthen our connection with the Filipino people,” said Lao.

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