McDonald’s
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Campaign Spotlight
‘Fancy a McDonald’s this Christmas?’ asks Leo Burnett UK in new spot for the holidays
LONDON, UK — McDonald’s builds on the “Raise Your Arches” campaign with a feel-good Christmas advert, created by Leo Burnett UK, inviting the…
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Awards News
McDonald’s and Leo Burnett Korea join the line-up at AdAsia 2023 Seoul
SEOUL, SOUTH KOREA — McDonald’s and Leo Burnett Korea are joining the line-up at AdAsia 2023 Seoul, which runs from…
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Campaign Spotlight
Everybody wants McDelivery in latest campaign by Leo Burnett
LONDON, UK — McDonald’s latest campaign celebrates the irresistible joy of the shared order moment. Anchored around a hyperbolic, fast-paced…
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adoboPicks
This week’s selection sees McDonald’s channel the ’90s, triathlete champions take on a fantastical quest, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight
OMD and Leo Burnett showcase 20 years of quality sourcing for McDonald’s
LONDON, UK — McDonald’s latest campaign highlights the little changes it’s made to the way they source its food over the last 20 years,…
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Sustainability
McDonald’s Philippines boosts up solar-powered restaurants in alignment with sustainability promise
MANILA, PHILIPPINES — As one of the biggest players in the quick-service restaurant (QSR) industry, McDonald’s Philippines leads the shift…
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Campaign Spotlight
This week’s campaign roundup showcases our favorite Pride initiatives this month: Queer joy, right to care, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Awards News
Leo Burnett and McDonald’s make an impressive Cannes 2023 run with two Lions
CANNES, FRANCE — Leo Burnett Manila’s multi-awarded and globally-lauded “Unbranded Menu” for McDonald’s once again takes the spotlight as it…
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Brand & Business
20,000 career opportunities open up as McDonald’s Philippines continues to open more branches nationwide
MANILA, PHILIPPINES — With now close to 60,000 employees to date, McDonald’s Philippines — under its master franchise holder and…
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Campaign Spotlight
Watch this skater girl circle a McDonald’s Ride-Thru for a heart-fluttering reason
MANILA, PHILIPPINES — QSR giant McDonald’s Philippines has made hearts melt with its latest ad. Truly a McDonald’s signature, this…
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People
Millie Vergara joins Open as Managing Director, tasked to lead operations for the US Market
ATLANTA, USA — Strengthening its global presence, Open – Marketing and Communications Studio announces the appointment of Millie Vergara as Managing…
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Awards News
TBWA\SMP and Leo Burnett Manila’s ingenious campaigns take home Merit Awards at The One Show 2023
MANILA, PHILIPPINES — The One Show, the award show that recognizes some of the most groundbreaking ideas from the best…
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adoboPicks
This week’s best ads involve literal designer eyebags, a water bottle perfect for any reality, and a holographic god you can’t hide from
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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