McDonald’s
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Campaign Spotlight
McDonald’s and Leo Burnett go logo free to let breakfast take the spotlight
LONDON, UNITED KINGDOM— McDonald’s and Leo Burnett UK are flipping the script on traditional advertising with a bold new take…
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Campaign Spotlight
McDonald’s Valentine’s film is a tribute to ‘Mader’ Christine Blando
MANILA, PHILIPPINES – McDonald’s Philippines released a heartwarming film for the Valentine’s season, aptly entitled Forever Date, and many have…
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Campaign Spotlight
McDonald’s, Leo Burnett UK and Red Consultancy invite fans to “Order like Stormzy”
LONDON, UK – McDonald’s and Leo Burnett are teaming up with one of Britain’s most iconic artists to launch a new…
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Campaign Spotlight
Macca’s invites Aussies to get their squad together in new ‘Squad Down Under’ campaign via DDB Sydney
SYDNEY, AUSTRALIA – Some things are inevitable during summer: sunshine, beaches, time with family, and (at some stage or another!), getting…
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Campaign Spotlight
Iconic Ronald McDonald benches pop up all over town for McDonald’s Hong Kong’s 50th anniversary
HONG KONG – The beloved Ronald McDonald bench is popping up in 50 locations all over Hong Kong, in a campaign…
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Brand & Business
How McDonald’s Philippines built a healthy working environment for crew members with ‘malasakit’ and its core values
MANILA, PHILIPPINES — McDonald’s Philippines, with over 760 stores across the country, is one of the biggest employers for Filipinos,…
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Brand & Business
McDonald’s ReClassified project highlights DLSU-CSB’s Innovative Sustainable Designs
MANILA, PHILIPPINES – Every year, McDonald’s Philippines renovates 70 stores across the country that leave decommissioned furniture in warehouses. Instead of…
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Brand & Business
Why McDonald’s Philippines stands as an ideal workplace for working students: flexibility, training, and empowerment
MANILA, PHILIPPINES — In the Philippines, it is not uncommon to be served by young crew members in fast food…
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Campaign Spotlight
McDonald’s Philippines to host SB19 fan meet for 400 lucky A’Tin
MANILA, PHILIPPINES — McDonald’s Philippines is giving 400 lucky A’Tin fans the opportunity of a lifetime with the #AtinToChickenMcDo x…
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Campaign Spotlight
Loose change? Get rid of it with McDonald’s Indonesia & Leo Burnett Indonesia’s nail-biting campaign
JAKARTA, INDONESIA — Lurking monsters, code-breaking spies, dangling creatures — the latest campaign from McDonald’s Indonesia reimagines nail-biting movie scenes…
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People
McDonald’s Philippines names Pao Peña as new Development Strategy, Planning, and Analytics Lead
MANILA, PHILIPPINES — McDonald’s Philippines recently announced the appointment of Pao Peña as its new Development Strategy, Planning, and Analytics (DSPA)…
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Campaign Spotlight
McDonald’s Philippines ‘MBraces’ everyone with its ‘Love Ko All’ campaign
MANILA, PHILIPPINES — McDonald’s Philippines is painting the town (and its restaurants), with rainbow colors this Pride Month. Going beyond…
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Awards News
Asian agencies score 3 Golds on Day 3 of Cannes Lions; Kazakhstan wins its first Lion in History
CANNES, FRANCE — Agencies from India, Tokyo, and Kazakhstan have won one Gold Lion each in the third awards night…
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