McDonald’s
-
Adobo Talks
Ashley Santillan-Delgado on why great marketing turns attention into participation
Consumers scroll past thousands of messages every day, while brands continue competing for the same fleeting seconds of visibility. Yet…
Read More » -
Adobo Talks
Can creativity offer business value? The answer has always been ‘yes,’ according to these seasoned marketers
Advertising and marketing practitioners have long viewed creativity and effectiveness as competing priorities, with brands often forced to choose between…
Read More » -
Campaign Spotlight
McDonald’s and Leo UK put sauces centre stage in ‘Here for the Sauce’ campaign
McDonald’s and Leo UK are launching “Here for the Sauce,” a new campaign that invites fans to participate and co-create in their shared love of McDonald’s sauces. The campaign is built on the fan truth that for many McDonald’s customers, the sauce is not the side, it’s the main event.…
Read More » -
Campaign Spotlight
McDonald’s Philippines celebrates what makes us human in the age of AI
For decades, McDonald’s World Famous Fries have been part of countless moments shared between friends, after school, on road trips or movie…
Read More » -
Campaign Spotlight
McDonald’s launches Shake n’ Serve dipping experience for Wimbledon
McDonald’s UK and Leo UK are embracing tennis with the launch of “Shake n’ Serve” in the Wimbledon McDonald’s restaurant, featuring a limited-edition box designed to…
Read More » -
Campaign Spotlight
Seeing the country’s sights on a bike, through McDonald’s Philippines’ Tour de McDo
MANILA, PHILIPPINES – In the past few years the popularity of cycling in many parts of the country has shot…
Read More » -
Campaign Spotlight
McDonald’s Hong Kong brings its first restaurant back to life in nostalgic micro-film
HONG KONG – McDonald’s Hong Kong is taking audiences back to where it all began, with a 10-minute micro-film that…
Read More » -
Campaign Spotlight
McDonald’s India and Chef Sanjeev Kapoor reunite to showcase new Protein Plus Range in brand film by DDB Mudra
MUMBAI, INDIA – McDonald’s India (West & South) today announced the return of culinary icon Sanjeev Kapoor for a new…
Read More » -
Campaign Spotlight
Leo UK celebrate the joy of a side mission to McDonald’s with gamified brand experience
LONDON, UK — McDonald’s, in collaboration with Leo UK, is celebrating the joy of a spontaneous side mission to McDonald’s…
Read More » -
Brand & Business
Love Ko All, Welcome All! LGBTQ+ Employees’ “Best Me” Shines at McDo
MANILA, PHILIPPINES – At McDonald’s Philippines, inclusivity is more than just a promise but a reality that is experienced by its…
Read More » -
Brand & Business
McDo takes its long-running commitment to Brigada Eskwela to the next level
MANILA, PHILIPPINES – McDonald’s Philippines is once again showing that the spirit of volunteerism and community service is stronger than ever…
Read More » -
Campaign Spotlight
McDonald’s releases a Mother’s Day tribute to the love that never goes out of style
MANILA, PHILIPPINES — This generation of children is growing up in a world shaped by technology — one filled with…
Read More » -
Campaign Spotlight
McDonald’s and Leo Burnett go logo free to let breakfast take the spotlight
LONDON, UNITED KINGDOM— McDonald’s and Leo Burnett UK are flipping the script on traditional advertising with a bold new take…
Read More »