McDonald’s UK and Leo UK are embracing tennis with the launch of “Shake n’ Serve” in the Wimbledon McDonald’s restaurant, featuring a limited-edition box designed to hold a McDonald’s Strawberry Milkshake alongside a portion of fries, McDonald’s’ take on strawberries and cream.
For one day only on 9 July, customers who order a Strawberry Milkshake and fries at the McDonald’s restaurant in Wimbledon will receive their order in a portable “Shake n’ Serve” box (while stocks last). The box gives fans an easy way to enjoy the fries and milkshake pairing, and share the moment on social
“Shake n’ Serve” will be supported by social films and digital out-of-home, inspired by luxe sports and fashion photography, to drum up excitement ahead of the Championships.
Ana Saffer, Manager, Marketing at McDonald’s UK, said: “Wimbledon is famous for strawberries and cream, but plenty of McDonald’s fans will tell you fries dipped in milkshakes deserve their own moment too. Shake n’ Serve is a fun way to celebrate that fan favorite, giving people something a bit unexpected to try, share and enjoy during the Championships.”
Ben Hooper, Creative Director at Leo UK, added: “Dipping fries into milkshakes is one of those fan behaviors that has been part of McDonald’s culture for years. For Wimbledon, we saw a chance to connect that ritual with another iconic summer ritual: strawberries and cream. Shake n’ Serve takes something fans already do and gives it a moment of its own, with a more elevated, tennis-inspired look that feels a little unexpected for McDonald’s.”
CREDITS
(Outgoing) Chief Creative Officer: Mark Elwood
(Incoming) Chief Creative Officer: Andrew Long
Creative Director: Ben Hooper
Senior Social Creative: Sophia Tassew
Junior Social Creative: Hannah Lacey
Senior Content Creator: Jack Hyslop
Head of Social Strategy: Nick McWilliams
Senior Social Strategist: Karel Kumar
Content Producer: Ariana Balsaras
Senior Project Manager: Katy Dale
Designer: Kat Loosemore
Business Director: Jay Perry
Account Director: Liam Smith
Senior Account Manager: Natasha Cawley
Production
Photographer/ Director: Will Correy
Photographer’s Assistant: Andrew Edwards
Art Department Props: Benedict Lack
Photographer’s Assistant
Retouching: Little Greek Studio
Home economist: Elaine Engan
