McDonald’s
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Campaign Spotlight
Macca’s invites Aussies to get their squad together in new ‘Squad Down Under’ campaign via DDB Sydney
SYDNEY, AUSTRALIA – Some things are inevitable during summer: sunshine, beaches, time with family, and (at some stage or another!), getting…
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Campaign Spotlight
Iconic Ronald McDonald benches pop up all over town for McDonald’s Hong Kong’s 50th anniversary
HONG KONG – The beloved Ronald McDonald bench is popping up in 50 locations all over Hong Kong, in a campaign…
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Brand & Business
How McDonald’s Philippines built a healthy working environment for crew members with ‘malasakit’ and its core values
MANILA, PHILIPPINES — McDonald’s Philippines, with over 760 stores across the country, is one of the biggest employers for Filipinos,…
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Brand & Business
McDonald’s ReClassified project highlights DLSU-CSB’s Innovative Sustainable Designs
MANILA, PHILIPPINES – Every year, McDonald’s Philippines renovates 70 stores across the country that leave decommissioned furniture in warehouses. Instead of…
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Brand & Business
Why McDonald’s Philippines stands as an ideal workplace for working students: flexibility, training, and empowerment
MANILA, PHILIPPINES — In the Philippines, it is not uncommon to be served by young crew members in fast food…
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Campaign Spotlight
McDonald’s Philippines to host SB19 fan meet for 400 lucky A’Tin
MANILA, PHILIPPINES — McDonald’s Philippines is giving 400 lucky A’Tin fans the opportunity of a lifetime with the #AtinToChickenMcDo x…
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Campaign Spotlight
Loose change? Get rid of it with McDonald’s Indonesia & Leo Burnett Indonesia’s nail-biting campaign
JAKARTA, INDONESIA — Lurking monsters, code-breaking spies, dangling creatures — the latest campaign from McDonald’s Indonesia reimagines nail-biting movie scenes…
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People
McDonald’s Philippines names Pao Peña as new Development Strategy, Planning, and Analytics Lead
MANILA, PHILIPPINES — McDonald’s Philippines recently announced the appointment of Pao Peña as its new Development Strategy, Planning, and Analytics (DSPA)…
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Campaign Spotlight
McDonald’s Philippines ‘MBraces’ everyone with its ‘Love Ko All’ campaign
MANILA, PHILIPPINES — McDonald’s Philippines is painting the town (and its restaurants), with rainbow colors this Pride Month. Going beyond…
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Awards News
Asian agencies score 3 Golds on Day 3 of Cannes Lions; Kazakhstan wins its first Lion in History
CANNES, FRANCE — Agencies from India, Tokyo, and Kazakhstan have won one Gold Lion each in the third awards night…
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adoboPicks
Find out why bike-friendly fast food, gaming for all, and playful heritage caught our attention this week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Campaign Spotlight
McDonald’s UK, Ready10, and Leo Burnett remove Happy Meal smile to spark mental health conversations
MANILA, PHILIPPINES — McDonald’s UK and communications agency Ready10, together with creative agency Leo Burnett UK, have launched “The Meal,”…
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Campaign Spotlight
McDonald’s continues Night Classroom program to aid students nationwide
MANILA, PHILIPPINES — Students nationwide can rejoice as the fast food chain announced the return of McDonald’s Night Classroom, where…
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