McDonald’s
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Campaign Spotlight
McDonald’s UK, Ready10, and Leo Burnett remove Happy Meal smile to spark mental health conversations
MANILA, PHILIPPINES — McDonald’s UK and communications agency Ready10, together with creative agency Leo Burnett UK, have launched “The Meal,”…
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Campaign Spotlight
McDonald’s continues Night Classroom program to aid students nationwide
MANILA, PHILIPPINES — Students nationwide can rejoice as the fast food chain announced the return of McDonald’s Night Classroom, where…
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Campaign Spotlight
McDonald’s and Leo Burnett Korea illuminate plight of South Korean mothers in caregiving
SEOUL, SOUTH KOREA — In South Korea, most hospitals regulate that legal guardians must accompany their sick children when they…
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Campaign Spotlight
McDonald’s and Leo Burnett UK builds on ‘there’s nothing quite like a McDelivery’ message in new OOH campaign
LONDON, UK — McDonald’s UK and creative partners Leo Burnett UK have captured the excitement of waiting for a McDelivery…
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Campaign Spotlight
McDonald’s and Leo Burnett UK introduce official McNugget sharing contracts with ‘The pre-nug agreement’
LONDON, UK — McDonald’s UK and creative partner Leo Burnett UK have invited besties to make their commitment to share McNuggets…
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adoboPicks
From women’s dreams taking flight to McDonald’s taking a ‘W,’ here are this week’s campaign favorites
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Campaign Spotlight
McDonald’s realizes WcDonald’s from anime and manga communities
MANILA, PHILIPPINES — Anime and manga often skirt copyright around popular brands by drawing recognizable versions but ever so slightly…
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Insight & Intelligence
The most awarded campaigns and companies for media, according to WARC Creative’s Media 100 report
LONDON, UK — “The WARC Media 100,” the ultimate independent global benchmark of the world’s most awarded campaigns and companies…
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Campaign Spotlight
Leo Burnett launches the hottest drop of the year with McDonald’s McSpicy and Frank’s RedHot
LONDON, UK — McDonald’s and Frank’s RedHot have joined forces to create the ultimate chicken burger. To mark the collaboration,…
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adoboPicks
From Unbranded Menu’s victorious run to a Arctic-based summer paradise, here are our campaign picks this week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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adobo Exclusive
A behind the scenes look at Leo Burnett’s Unbranded Menu and its 2023 awards streak
MANILA, PHILIPPINES — Philippine advertising is ever evolving, with more and more works not just displaying the dynamic creativity and…
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Campaign Spotlight
McDonald’s likes a bargain in new poster-spilling ad by Leo Burnett UK, underlines great deals for the new year
LONDON, UK — This January, Leo Burnett and McDonald’s are taking the “Like Getting Your Money’s Worth?” platform to new heights – launching the “Money’s Worth Media” campaign with an oversized OOH ad,…
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Campaign Spotlight
McDonald’s Hong Kong and DDB encourage sneaky surprises
HONG KONG — Is a sneaky McDonald’s even better than a usual McDonald’s? Apparently, some customers think so, and McDonald’s…
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